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~isPartOf:"Tourism management : research, policies, practice"
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Search: subject:"Social web"
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Social Web
176
Social web
176
Internet marketing
77
Online-Marketing
77
Consumer behaviour
59
Konsumentenverhalten
59
Viral marketing
52
Virales Marketing
52
Social media
45
Tourism
43
Tourismus
42
Holiday behaviour
35
Urlaubsverhalten
35
Brand management
32
Markenführung
32
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26
Relationship marketing
26
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25
Tourismusmarketing
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20
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20
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19
Markenimage
19
Online retailing
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Online-Handel
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social media
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178
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Kannan, P. K.
6
Luo, Qiuju
5
Okumus, Fevzi
5
Bilgihan, Anil
4
Kirilenko, Andrei
4
Stepchenkova, Svetlana
4
Stephen, Andrew T.
4
Filieri, Raffaele
3
Gretzel, Ulrike
3
Janakiraman, Ramkumar
3
Li, Hengyun
3
Morrison, Alastair M.
3
Nusair, Khaldoon
3
Palmatier, Robert W.
3
Wu, Bihu
3
Zhai, Xueting
3
Bleier, Alexander
2
Boley, B. Bynum
2
Brooks, Gillian
2
Buhalis, Dimitrios
2
Campo, Sara
2
Dahl, Darren W.
2
Goldenberg, Jacob
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Jiménez-Barreto, Jano
2
Li, Yong-Quan
2
Lu, Shijie
2
Magnini, Vincent P.
2
Moe, Wendy W.
2
Mura, Paolo
2
Nam, Hyoryung
2
Nicolau, Juan Luis
2
Ordenes, Francisco Villarroel
2
Rishika, Rishika
2
Ruan, Wen-Qi
2
Rubio Benito, Natalia
2
Schweidel, David A.
2
Sparks, Beverley
2
Sridhar, Shrihari
2
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Journal of marketing
Tourism management : research, policies, practice
Journal of business research : JBR
455
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
197
Information systems research : ISR
151
International journal of internet marketing and advertising : IJIMA
146
Journal of management information systems : JMIS
127
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
117
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Psychology & marketing
94
Springer eBook Collection
91
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Management information systems : mis quarterly
79
Journal of internet commerce
77
Journal of travel and tourism marketing
75
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of information & knowledge management : JIKM
68
The journal of product & brand management
68
Cogent business & management
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
International journal of technology marketing : IJTMkt
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
Journal of advertising research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
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ECONIS (ZBW)
178
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1
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178
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
A social media analysis of travel preferences and attitudes, before and during Covid-19
Hardt, Daniel
;
Glückstad, Fumiko Kano
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457579
Saved in:
3
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
4
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
5
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
6
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
7
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
8
Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina
;
Boyd, D. Eric
;
Ibikunle, Gbenga
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
Saved in:
9
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
10
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
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