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~isPartOf:"Journal of marketing"
~language:"eng"
~source:"econis"
~subject:"Leistungsbündel"
~subject:"Portfolio-Management"
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Search: subject:"B-to-B-Marketing"
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Leistungsbündel
Portfolio-Management
B-to-B-Marketing
32
Business-to-business marketing
32
Beziehungsmarketing
10
Lieferantenmanagement
10
Relationship marketing
10
Salespeople
10
Supplier relationship management
10
Verkaufspersonal
10
business-to-business marketing
9
Customer value
6
Kundenwert
6
Selling
6
Verkauf
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Marketing management
3
Marketingmanagement
3
sales management
3
Agency theory
2
Bundling strategy
2
Business network
2
Corporate culture
2
Customer acquisition
2
Erfolgsfaktor
2
Firm value
2
Führungskräfte
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundengewinnung
2
Managers
2
Negotiations
2
Performance measurement
2
Performance-Messung
2
Preismanagement
2
Pricing strategy
2
Prinzipal-Agent-Theorie
2
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Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Selnes, Fred
2
Bornemann, Torsten
1
Colm, Laura
1
Ordanini, Andrea
1
Reinartz, Werner J.
1
Ulaga, Wolfgang
1
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
26
The journal of business & industrial marketing
6
Journal of business-to-business marketing
4
Harvard business review : HBR
2
International journal of business environment : IJBE
2
Journal of business research : JBR
2
Journal of service management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
AIM Research working paper series
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
Journal of business market management : JBM
1
Journal of customer behaviour
1
Journal of revenue and pricing management
1
Journal of service research : JSR
1
Linköping studies in science and technology
1
Management decision : MD
1
Marketing-mix strategies - product strategy and promotion strategy
1
New insights on trust in business-to-business relationships : a multi-perspective approach
1
Psychology & marketing
1
Technology analysis & strategic management
1
The handbook of innovation and services : a multi-disciplinary perspective
1
The journal of services marketing
1
Working papers / Wharton School, University of Pennsylvania / Marketing
1
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ECONIS (ZBW)
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1
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
2
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
3
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
4
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
5
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
6
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
7
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
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