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~isPartOf:"Journal of marketing"
~language:"eng"
~subject:"Advertising"
~subject:"Werbepsychologie"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising
Werbepsychologie
Advertising effects
35
Werbewirkung
35
Consumer behaviour
21
Konsumentenverhalten
21
Werbung
21
Internet marketing
11
Online-Marketing
11
advertising
9
USA
7
United States
7
Brand management
6
Markenführung
6
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5
Markenimage
5
Marketing management
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Marketingmanagement
5
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Social Web
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Social web
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Television advertising
3
Aesthetics
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2
Creativity
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Emotion
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Entscheidung
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Markenartikel
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Meta-analysis
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Mobile Marketing
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Mobile marketing
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Becker, Maren
2
Katona, Zsolt
2
Reinartz, Werner J.
2
Wilbur, Kenneth C.
2
Aaker, David A.
1
Agrawal, Nidhi
1
Antia, Kersi D.
1
Aspara, Jaakko
1
Berkmann, Manuel
1
Bruzzone, Donald E.
1
Dahlén, Micael
1
Dall'Olio, Filippo
1
Dost, Florian
1
Du, Rex Yuxing
1
Eisend, Martin
1
Fisher, Robert J.
1
Gangwar, Manish
1
Gensler, Sonja
1
Gordon, Brett R.
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Haenlein, Michael
1
Hoffmann, Arvid O. I.
1
Jerath, Kinshuk
1
Jia, Lei
1
Jiang, Yuwei
1
Jindal, Niket
1
Kopalle, Praveen K.
1
Koslow, Scott
1
Kumar, V.
1
Kushwaha, Tarun
1
Leeflang, Peter
1
Libai, Barak
1
Maheswaran, Durairaj
1
Malaviya, Prashant
1
Malika, Malika
1
Mathur, Pragya
1
Meyer, Robert J.
1
Narayanan, Sridhar
1
Pennings, Joost M. E.
1
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Journal of marketing
International journal of advertising : the review of marketing communications
149
International journal of advertising : the quarterly review of marketing communications
132
Journal of advertising : official publication of the American Academy of Advertising
122
Journal of business research : JBR
116
Journal of marketing communications
112
Journal of advertising research
102
Psychology & marketing
60
Journal of promotion management : JPM
55
Journal of promotion management : innovations in planning and applied research
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
International journal of internet marketing and advertising : IJIMA
40
Journal of current issues and research in advertising : JCIRA
38
Journal of retailing and consumer services
36
European journal of marketing : EJM
34
Health marketing quarterly
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of marketing research : JMR
25
Journal of global marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
International journal of pharmaceutical and healthcare marketing : IJPHM
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
The journal of consumer marketing
18
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Journal of advertising
16
Journal of marketing research
15
International journal of hospitality management
14
Journal of business ethics : JOBE
14
Marketing : ZFP ; journal of research and management
14
Australasian marketing journal
13
Journal of consumer marketing
13
Journal of the Academy of Marketing Science
13
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ECONIS (ZBW)
21
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1
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
2
The impact of advertising creative strategy on advertising elasticity
Dall'Olio, Filippo
;
Vakratsas, Demetrios
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10013474255
Saved in:
3
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
4
The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
Saved in:
5
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
6
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
7
The impact of advertising and R&D on bankruptcy survival : a double-edged sword
Jindal, Niket
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012271502
Saved in:
8
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
9
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
10
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
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