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~isPartOf:"Journal of marketing"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Verkaufspersonal"
~type_genre:"Article in journal"
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Konsumentenverhalten
Verkaufspersonal
Consumer behaviour
288
Beziehungsmarketing
124
Relationship marketing
124
USA
106
United States
106
Marketing management
97
Marketingmanagement
97
Brand management
81
Markenführung
81
Brand image
62
Markenimage
62
Social Web
62
Social web
62
Marketing
60
Customer satisfaction
51
Internet marketing
51
Kundenzufriedenheit
51
Online-Marketing
51
Brand
46
Innovation
46
Markenartikel
46
Lieferantenmanagement
45
Supplier relationship management
45
Advertising
42
Werbung
42
Theorie
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Theory
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Viral marketing
41
Virales Marketing
41
New product development
40
Produktentwicklung
40
Salespeople
37
Preismanagement
36
Pricing strategy
36
Advertising effects
34
Werbewirkung
34
B-to-B-Marketing
33
Business-to-business marketing
33
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Article
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Article in journal
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324
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Fallstudie
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English
Author
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Ahearne, Michael
6
Homburg, Christian
6
Kumar, V.
6
Wieseke, Jan
6
Haws, Kelly L.
5
Lam, Son K.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Alavi, Sascha
4
Bolander, Willy
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Habel, Johannes
4
Hamilton, Ryan
4
Houston, Mark B.
4
Luo, Xueming
4
Melnyk, Valentyna
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hardesty, David M.
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Hughes, Douglas E.
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
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Journal of marketing
Journal of business research : JBR
2,068
Journal of retailing and consumer services
1,952
International journal of consumer studies
760
International journal of hospitality management
731
Psychology & marketing
669
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
397
The journal of product & brand management
392
European journal of marketing : EJM
361
Journal of marketing research : JMR
360
The journal of brand management : an international journal
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Management science : journal of the Institute for Operations Research and the Management Sciences
344
Journal of the Academy of Marketing Science
338
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
319
Journal of marketing management : MM
314
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
312
Tourism management : research, policies, practice
303
Journal of marketing communications
300
Marketing letters : a journal of research in marketing
300
Cogent business & management
298
International journal of retail & distribution management
298
The international review of retail, distribution and consumer research
296
Journal of fashion marketing and management
286
Marketing intelligence & planning
286
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
281
Journal of business ethics : JOBE
279
The journal of services marketing
265
International journal of contemporary hospitality management
264
Technological forecasting & social change : an international journal
263
Industrial marketing management : the international journal for industrial and high-tech firms
262
Young consumers : insight and ideas for responsible marketers
255
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
248
Food policy : economics planning and politics of food and agriculture
240
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ECONIS (ZBW)
324
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1
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10
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324
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1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
3
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
4
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
5
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
6
From mentally doing to actually doing : a meta-analysis of induced positive consumption simulations
Ceylan, Gizem
;
Diehl, Kristin
;
Wood, Wendy
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 21-39
Persistent link: https://www.econbiz.de/10014582891
Saved in:
7
How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca
;
Ordenes, Francisco Villarroel
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
Saved in:
8
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
9
Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan Anh N.
;
Smith, Rosanna K.
;
Sevilla, Julio
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10014582904
Saved in:
10
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
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