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~isPartOf:"Journal of marketing"
~person:"Fang, Eric"
~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
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customer participation
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Fang, Eric
Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
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Du, Rex Yuxing
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Ferraro, Rosellina
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Hennig-Thurau, Thorsten
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Herrmann, Andreas
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Inman, J. Jeffrey
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Ittersum, Koert van
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Lamberton, Cait
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Luo, Xueming
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Nunes, Joseph C.
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Puntoni, Stefano
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Reinartz, Werner J.
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Journal of marketing
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Journal of retailing
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ECONIS (ZBW)
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"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Group marketing : theory, mechanisms, and dynamics
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011734792
Saved in:
3
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
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