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~isPartOf:"Journal of marketing"
~person:"Kotler, Philip"
~person:"Morgan, Neil A."
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Search: subject:"Management"
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Marketing
4
Brand management
2
Customer satisfaction
2
Kundenzufriedenheit
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Portfolio selection
2
Portfolio-Management
2
Shareholder Value
2
Shareholder value
2
Beziehungsmarketing
1
Brand image
1
Category Management
1
Category management
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Firm performance
1
Food retailing
1
Konsumentenverhalten
1
Lebensmitteleinzelhandel
1
Lieferantenmanagement
1
Markenimage
1
Market share
1
Marktanteil
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Performance measurement
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Performance-Messung
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Regression analysis
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Regressionsanalyse
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Relationship marketing
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Supplier relationship management
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USA
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1
brand portfolio
1
customer satisfaction
1
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firm performance
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market share
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Article
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6
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English
6
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Kotler, Philip
Morgan, Neil A.
Kumar, V.
17
Homburg, Christian
13
Palmatier, Robert W.
12
Ahearne, Michael
10
Grewal, Rajdeep
9
Lam, Son K.
8
Wieseke, Jan
8
Houston, Mark B.
7
Kannan, P. K.
7
Grewal, Dhruv
6
Heide, Jan B.
6
Lilien, Gary L.
6
Dahl, Darren W.
5
Griffith, David A.
5
Hutt, Michael D.
5
Jayachandran, Satish
5
Ruyter, Ko de
5
Sorescu, Alina
5
Bolander, Willy
4
Bolton, Ruth N.
4
Chandy, Rajesh K.
4
Dant, Rajiv P.
4
Day, George S.
4
Dekimpe, Marnik G.
4
Fang, Eric
4
Ferraro, Rosellina
4
Fuchs, Christoph
4
Geyskens, Inge
4
Gielens, Katrijn
4
Hamilton, Ryan
4
Haws, Kelly L.
4
Heerde, Harald J. van
4
Kumar, Alok
4
Kushwaha, Tarun
4
Luo, Xueming
4
Pauwels, Koen
4
Rego, Lopo L.
4
Shankar, Venkatesh
4
Sridhar, Shrihari
4
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Journal of marketing
Journal of the Academy of Marketing Science
10
Always learning
7
wi - Wirtschaft
6
SpringerLink / Bücher
5
AMS review : official publication of the Academy of Marketing Science
3
Harvard business review : HBR
3
Does marketing need reform? : fresh perspectives on the future
2
Handbook of business-to-business marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international marketing
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MSI reports : working paper series
2
Pearson one series
2
Springer Business Cases
2
Springer eBook Collection
2
The Prentice-Hall series in marketing
2
wi / wirtschaft
2
wi wirtschaft
2
Always Learning
1
Business for Professionals
1
Business horizons
1
Competitive strategic management
1
Destination branding : creating the unique destination proposition
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of operations management
1
Legends in marketing
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing strategy processes and tools
1
McGrawHill education
1
Pearson Education International
1
Pearson Global edition
1
Pearson one
1
Prentice Hall marketing
1
Prentice-Hall International editions
1
Quintessence Series
1
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ECONIS (ZBW)
6
Showing
1
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6
of
6
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date (newest first)
date (oldest first)
1
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
2
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
3
Is retail category
management
worth the effort (and does a category captain help or hinder)?
Gooner, Richard A.
;
Morgan, Neil A.
;
Perreault, William D.
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 18-33
Persistent link: https://www.econbiz.de/10009297020
Saved in:
4
Brand portfolio strategy and firm performance
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10003815506
Saved in:
5
Consumer-based brand equity and firm risk
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003901097
Saved in:
6
Reinventing marketing to manage the environmental imperative
Kotler, Philip
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 132-135
Persistent link: https://www.econbiz.de/10009270894
Saved in:
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