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~isPartOf:"Journal of marketing"
~source:"econis"
~source:"edz"
~subject:"Marketing management"
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Search: subject_exact:"Brand management"
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Marketing management
Brand management
77
Markenführung
77
Consumer behaviour
42
Konsumentenverhalten
42
Brand image
38
Markenimage
38
Brand
27
Markenartikel
27
Beziehungsmarketing
15
Relationship marketing
15
Social Web
14
Social web
14
Internet marketing
10
Online-Marketing
10
Marketingmanagement
9
brand equity
8
Viral marketing
7
Virales Marketing
7
branding
7
Advertising effects
6
Werbewirkung
6
Product design
5
Produktgestaltung
5
brand management
5
Corporate reputation
4
Firmenimage
4
Marketing
4
New product development
4
Produktentwicklung
4
word of mouth
4
Advertising
3
Innovation
3
Luxury goods
3
Luxusgüter
3
Social network
3
Soziales Netzwerk
3
Strategic alliance
3
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Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Argo, Jennifer J.
1
Balachander, Subramanian
1
Biehal, Gabriel
1
Chen, Haipeng
1
Datta, Hannes
1
Eisingerich, Andreas B
1
Fornell, Claes
1
Heerde, Harald J. van
1
Heitmann, Mark
1
Hennig-Thurau, Thorsten
1
Iacobucci, Dawn
1
Janiszewski, Chris A.
1
Kupfer, Ann-Kristin
1
Kübler, Raoul
1
Lehmann, Donald R.
1
Li, Krista J.
1
Liu, Yan
1
MacInnis, Deborah J.
1
Morgan, Neil A.
1
Neslin, Scott A.
1
Park, C. Whan
1
Popa, Monica
1
Priester, Joseph
1
Pähler vor der Holte, Nora
1
Rego, Lopo L.
1
Sheinin, Daniel A.
1
Smith, Malcolm C.
1
Stahl, Florian
1
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Journal of marketing
Journal of business research : JBR
45
The journal of brand management : an international journal
45
The journal of product & brand management
32
European journal of marketing : EJM
21
Journal of retailing and consumer services
20
Journal of strategic marketing
20
Journal of marketing communications
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
SpringerLink / Bücher
15
Journal of marketing management : MM
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
International marketing review
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Management research review
6
Measuring and managing brands
6
European management journal
5
Europäische Hochschulschriften / 5
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
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ECONIS (ZBW)
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1
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
2
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
3
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
4
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
5
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
6
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
7
The sound of brands
Argo, Jennifer J.
;
Popa, Monica
;
Smith, Malcolm C.
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 97-109
Persistent link: https://www.econbiz.de/10008826528
Saved in:
8
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
9
The influence of corporate messages on the product portfolio
Biehal, Gabriel
;
Sheinin, Daniel A.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
Saved in:
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