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~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Mobile Marketing"
~subject:"digital marketing"
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Search: subject_exact:"Internet-Werbung"
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Mobile Marketing
digital marketing
Internet marketing
47
Online-Marketing
47
Consumer behaviour
28
Konsumentenverhalten
28
Social Web
26
Social web
26
Viral marketing
15
Virales Marketing
15
Advertising
11
Advertising effects
11
Werbewirkung
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Werbung
11
Brand management
10
Markenführung
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Beziehungsmarketing
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Online retailing
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Online-Handel
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Relationship marketing
8
social media
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word of mouth
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Auktionstheorie
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Katona, Zsolt
3
Gordon, Brett R.
2
Jerath, Kinshuk
2
Narayanan, Sridhar
2
Shin, Jiwoong
2
Wilbur, Kenneth C.
2
Berger, Jonah
1
Bezawada, Ram
1
Janakiraman, Ramkumar
1
Kannan, P. K.
1
Kumar, Ashish
1
Lamberton, Cait
1
Moe, Wendy W.
1
Pritchard, Marc
1
Rishika, Rishika
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Schweidel, David A.
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Stephen, Andrew T.
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Sárváry, Miklós
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Zubcsek, Peter Pal
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Journal of marketing
International journal of internet marketing and advertising : IJIMA
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of business research : JBR
7
Interdisciplinary management research XVI ; 1
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of marketing research
6
Journal of open innovation : technology, market, and complexity
6
Expert journal of marketing
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of technology marketing : IJTMkt
5
Journal of marketing education : JME
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
Springer eBook Collection
4
Young consumers : insight and ideas for responsible marketers
4
Information systems research : ISR
3
International journal of sports marketing & sponsorship
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Palgrave Studies of Marketing in Emerging Economies
3
SpringerLink / Bücher
3
The service industries journal
3
Administrative Sciences : open access journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Handbook of research on effective advertising strategies in the social media age
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of business innovation and research : IJBIR
2
International journal of electronic business : IJEB
2
International journal of electronic commerce : IJEC
2
International journal of entrepreneurship and small business
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ECONIS (ZBW)
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1
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
2
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
3
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
4
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
5
From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish
;
Bezawada, Ram
;
Rishika, Rishika
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
Saved in:
6
A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
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