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~isPartOf:"Journal of marketing"
~subject:"Altruismus"
~subject:"Consumer behaviour"
~subject:"Social relations"
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Search: subject:"field experiment"
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Altruismus
Consumer behaviour
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Feldforschung
16
Field research
16
field experiment
10
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9
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7
Fundraising
5
Altruism
3
Beziehungsmarketing
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randomized field experiment
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Luo, Xueming
2
Andrews, Michelle
1
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Cho, Daegon
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Dagger, Tracey S.
1
Danaher, Peter J.
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Fajardo, Tatiana M.
1
Fang, Zheng
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Goreczny, Ashley
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Inman, J. Jeffrey
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Jung, Miyeon
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1
Townsend, Claudia
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Umashankar, Nita
1
Viswanathan, Madhu
1
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Journal of marketing
Journal of economic behavior & organization : JEBO
39
Discussion paper series / IZA
36
NBER working paper series
23
Discussion paper
19
CESifo working papers
18
NBER Working Paper
18
Journal of public economics
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Working paper / National Bureau of Economic Research, Inc.
17
Journal of behavioral and experimental economics
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of marketing research : JMR
14
Journal of retailing and consumer services
14
Information systems research : ISR
12
Food policy : economics planning and politics of food and agriculture
11
Economics letters
10
Experimental economics : a journal of the Economic Science Association
10
IZA Discussion Paper
9
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
Journal of business research : JBR
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
7
European economic review : EER
6
The American economic review
6
Applied economics
5
CEDEX discussion paper series
5
Discussion paper / Tinbergen Institute
5
Discussion papers / CEPR
5
Games
5
Quantitative marketing and economics : QME
5
American economic journal : a journal of the American Economic Association
4
CESifo Working Paper
4
CESifo Working Paper Series
4
DICE discussion paper
4
Discussion papers of the Max Planck Institute for Research on Collective Goods
4
Faculty & research / Insead : working paper series
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of retailing
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ECONIS (ZBW)
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1
Ask for reviews at the right time : evidence from two field experiments
Jung, Miyeon
;
Ryu, Sunghan
;
Han, Sang Pil
;
Cho, Daegon
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10014325376
Saved in:
2
Marketplace literacy as a pathway to a better world : evidence from field experiments in low-access subsistence marketplaces
Viswanathan, Madhu
;
Umashankar, Nita
;
Sreekumar, Arun
; …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012522222
Saved in:
3
The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing
;
Luo, Xueming
;
Lu, Xianghua
;
Moriguchi, Takeshi
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
Saved in:
4
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
5
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
6
Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
Fajardo, Tatiana M.
;
Townsend, Claudia
;
Bolander, Willy
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011810277
Saved in:
7
Comparing the effect of store remodeling on new and existing customers
Dagger, Tracey S.
;
Danaher, Peter J.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 62-80
Persistent link: https://www.econbiz.de/10010360426
Saved in:
8
Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.
;
Inman, J. Jeffrey
;
Wakefield, Kirk L.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 34-47
Persistent link: https://www.econbiz.de/10008822110
Saved in:
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