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~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
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Beziehungsmarketing
Markenartikel
Consumer behaviour
130
Konsumentenverhalten
130
Relationship marketing
124
Marketing management
97
Marketingmanagement
97
Brand management
77
Markenführung
77
USA
52
United States
52
Brand image
44
Lieferantenmanagement
44
Markenimage
44
Supplier relationship management
44
Customer satisfaction
32
Kundenzufriedenheit
32
Social Web
31
Social web
31
Brand
29
Marketing
29
Innovation
27
Salespeople
27
Selling
27
Verkauf
27
Verkaufspersonal
27
B-to-B-Marketing
24
Business-to-business marketing
24
Internet marketing
22
Online-Marketing
22
Customer value
21
Innovation management
21
Innovationsmanagement
21
Kundenwert
21
Dienstleistungsqualität
20
Firm performance
20
Service quality
20
Unternehmenserfolg
20
Theorie
19
Theory
19
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147
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147
Aufsatz in Zeitschrift
147
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English
147
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Kumar, V.
10
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Houston, Mark B.
4
Fornell, Claes
3
Haws, Kelly L.
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Reinartz, Werner J.
3
Ruyter, Ko de
3
Steenkamp, Jan-Benedict E. M.
3
Verhoef, Peter C.
3
Ahearne, Michael
2
Alavi, Sascha
2
Bleier, Alexander
2
Bornemann, Torsten
2
Dahl, Darren W.
2
Dant, Rajiv P.
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Grewal, Dhruv
2
Habel, Johannes
2
Hamilton, Ryan
2
Harmeling, Colleen M.
2
Haumann, Till
2
Hewett, Kelly
2
Hoyer, Wayne D.
2
Hult, G. Tomas M.
2
Janakiraman, Ramkumar
2
Jayachandran, Satish
2
Kannan, P. K.
2
Kardes, Frank R.
2
Kumar, Alok
2
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Journal of marketing
Journal of business research : JBR
798
Journal of retailing and consumer services
670
Industrial marketing management : the international journal for industrial and high-tech firms
417
SpringerLink / Bücher
301
International journal of hospitality management
295
The journal of brand management : an international journal
281
The journal of product & brand management
235
The journal of services marketing
228
The journal of business & industrial marketing
198
The service industries journal
190
Journal of the Academy of Marketing Science
188
Journal of strategic marketing
179
European journal of marketing : EJM
142
International journal of electronic customer relationship management : IJECRM
140
Asia Pacific journal of marketing and logistics
137
Psychology & marketing
132
International journal of contemporary hospitality management
124
Journal of retailing
120
Journal of travel and tourism marketing
120
Journal of hospitality marketing & management
118
Journal of service research : JSR
117
Marketing intelligence & planning
116
Tourism management : research, policies, practice
112
Gabler Edition Wissenschaft
109
Cogent business & management
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Journal of service management
107
Journal of marketing management : MM
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
94
Business horizons
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
The international journal of bank marketing : IJBM
85
International journal of retail & distribution management
83
Service business
83
European journal of operational research : EJOR
82
Springer eBook Collection / Business and Economics
81
Marketing letters : a journal of research in marketing
80
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ECONIS (ZBW)
147
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1
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10
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147
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
Customer orientation and financial performance : women in top
management
teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
5
Tolerating and managing failure: an organizational perspective on customer reacquisition
management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
6
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
7
Within-seller and buyer-seller network structures and key account profitability
Gupta, Aditya
;
Kumar, Alok
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 108-132
Persistent link: https://www.econbiz.de/10012175847
Saved in:
8
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
9
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
10
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
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