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~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
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Search: subject:"Marke"
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Beziehungsmarketing
Markenimage
Brand management
77
Markenführung
77
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
43
B-to-B-Marketing
32
Business-to-business marketing
32
Brand
28
Markenartikel
28
Relationship marketing
27
Marketing management
14
Marketingmanagement
14
Social Web
14
Social web
14
Lieferantenmanagement
13
Supplier relationship management
13
Internet marketing
10
Online-Marketing
10
Salespeople
10
Verkaufspersonal
10
Viral marketing
9
Virales Marketing
9
business-to-business marketing
9
brand equity
8
Brand extension
7
Customer value
7
Kundenwert
7
Markentransfer
7
Portfolio selection
7
Portfolio-Management
7
branding
7
Advertising effects
6
Handelsmarke
6
Market segmentation
6
Marktsegmentierung
6
Product design
6
Produktgestaltung
6
Selling
6
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Article
64
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64
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64
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English
64
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Grewal, Rajdeep
3
Steenkamp, Jan-Benedict E. M.
3
Ahearne, Michael
2
Ailawadi, Kusum L.
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Homburg, Christian
2
Houston, Mark B.
2
Kwak, Hyokjin
2
Lilien, Gary L.
2
MacInnis, Deborah J.
2
Puzakova, Marina
2
Swaminathan, Vanitha
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahuvia, Aaron
1
Alavi, Sascha
1
Angle, Justin
1
Argo, Jennifer J.
1
Balachander, Subramanian
1
Bei, Zhiling
1
Bijmolt, Tammo H. A.
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Bornemann, Torsten
1
Borraz, Stéphane
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Carlson, Kurt
1
Carson, Stephen J.
1
Carvalho, Sergio W.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chakravarty, Anindita
1
Chandukala, Sandeep R.
1
Chang, Chun-Tuan
1
Chen, Haipeng
1
Chen, Zoey
1
Chu, Xing-Yu
1
Connors, Scott
1
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Journal of marketing
Journal of business research : JBR
435
The journal of product & brand management
304
The journal of brand management : an international journal
302
Journal of retailing and consumer services
220
Industrial marketing management : the international journal for industrial and high-tech firms
197
The journal of business & industrial marketing
99
European journal of marketing : EJM
92
SpringerLink / Bücher
92
Psychology & marketing
85
Asia Pacific journal of marketing and logistics
81
International journal of hospitality management
77
Marketing intelligence & planning
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of marketing communications
69
Journal of the Academy of Marketing Science
56
Journal of promotion management : innovations in planning and applied research
55
Journal of strategic marketing
55
Marketing letters : a journal of research in marketing
54
International journal of internet marketing and advertising : IJIMA
53
Journal of international consumer marketing
52
Cogent business & management
50
The IUP journal of brand management : IJBRM
50
The journal of consumer marketing
50
Journal of marketing management : MM
47
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
Journal of global marketing
45
International marketing review
43
International journal of consumer studies
42
Tourism management : research, policies, practice
41
European journal of marketing
40
Journal of business-to-business marketing
40
Journal of promotion management : JPM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of travel and tourism marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Innovatives Markenmanagement
35
Journal of Islamic marketing
35
Journal of fashion marketing and management
35
International journal of advertising : the review of marketing communications
33
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ECONIS (ZBW)
64
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1
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64
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
3
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
4
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
5
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
6
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
7
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
8
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
9
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
10
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
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