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~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Search: subject:"Beziehungsmarketing"
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Brand management
Consumer behaviour
Beziehungsmarketing
124
Relationship marketing
124
Konsumentenverhalten
51
Customer satisfaction
22
Kundenzufriedenheit
22
Lieferantenmanagement
21
Supplier relationship management
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Dienstleistungsqualität
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relationship marketing
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customer satisfaction
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customer relationship management
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57
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Kumar, V.
4
Haws, Kelly L.
3
Neslin, Scott A.
3
Palmatier, Robert W.
3
Ahearne, Michael
2
Bleier, Alexander
2
Fang, Eric
2
Ferraro, Rosellina
2
Fornell, Claes
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Hamilton, Ryan
2
Kwak, Hyokjin
2
Lam, Son K.
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Liu, Yuping
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Reinartz, Werner J.
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2
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1
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1
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1
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1
Aspara, Jaakko
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Ballings, Michel
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Batra, Rajeev
1
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Bei, Zhiling
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1
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1
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1
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1
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Journal of marketing
Journal of retailing and consumer services
466
Journal of business research : JBR
360
International journal of hospitality management
167
The journal of services marketing
121
The journal of product & brand management
109
The journal of brand management : an international journal
93
Journal of hospitality marketing & management
78
Journal of the Academy of Marketing Science
78
Cogent business & management
76
Psychology & marketing
76
International journal of contemporary hospitality management
72
Asia Pacific journal of marketing and logistics
71
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of travel and tourism marketing
70
Journal of retailing
68
The service industries journal
67
Journal of strategic marketing
65
SpringerLink / Bücher
61
Marketing intelligence & planning
59
Journal of service management
57
European journal of marketing : EJM
55
Journal of service research : JSR
49
International journal of internet marketing and advertising : IJIMA
48
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
The international review of retail, distribution and consumer research
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
The international journal of bank marketing : IJBM
43
International journal of retail and distribution management
42
Service business
41
International journal of electronic marketing and retailing : IJEMR
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
Business horizons
36
Journal of promotion management : innovations in planning and applied research
36
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ECONIS (ZBW)
57
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
3
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
4
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
5
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
6
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
7
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
8
Commentary: the case for a healthier social customer journey
Forbus, Pamela
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 93-97
Persistent link: https://www.econbiz.de/10012391425
Saved in:
9
Consumers and artificial intelligence : an experiential perspective
Puntoni, Stefano
;
Walker Reczek, Rebecca
;
Giesler, Markus
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10012391431
Saved in:
10
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
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