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~isPartOf:"Journal of marketing"
~subject:"Firmenimage"
~subject:"brand equity"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
brand equity
Brand management
77
Markenführung
77
Consumer behaviour
61
Konsumentenverhalten
61
Brand image
60
Markenimage
60
Brand
44
Markenartikel
44
Social Web
16
Social web
16
Beziehungsmarketing
15
Relationship marketing
15
Marketing management
14
Marketingmanagement
14
Internet marketing
11
Online-Marketing
11
Advertising effects
8
USA
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United States
8
Werbewirkung
8
branding
8
Brand extension
7
Markentransfer
7
New product development
7
Produktentwicklung
7
Viral marketing
7
Virales Marketing
7
Advertising
6
Marketing
6
Werbung
6
Corporate reputation
5
Preismanagement
5
Pricing strategy
5
Product design
5
Produktgestaltung
5
brand management
5
International marketing
4
Internationales Marketing
4
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15
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Sorescu, Alina
2
Steenkamp, Jan-Benedict E. M.
2
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Bitner, Mary Jo
1
Breugelmans, Els
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Carson, Stephen J.
1
Chabuk, Timur
1
Cleeren, Kathleen
1
Datta, Hannes
1
Duhachek, Adam
1
Eckhardt, Giana M.
1
Fischer, Marc
1
Heerde, Harald J. van
1
Heitmann, Mark
1
Herzog, Walter
1
Ho-Dac, Nga N.
1
Houston, Mark B.
1
Huang, Ming-Hui
1
Jiang, Baojun
1
Kannan, P. K.
1
Krishnan, H. Shanker
1
Kushwaha, Tarun
1
Lamberton, Cait
1
Lehmann, Donald R.
1
Lowe, Michael
1
Maheswaran, Durairaj
1
Malika, Malika
1
Mandel, Naomi
1
Mathur, Pragya
1
Moore, William L.
1
Morhart, Felicitas M.
1
Nam, Hyoryung
1
Neslin, Scott A.
1
Nickerson, Dionne
1
O'Guinn, Thomas C.
1
Pattabhiramaiah, Adithya
1
Poor, Morgan
1
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Journal of marketing
The journal of brand management : an international journal
55
Journal of business research : JBR
33
Journal of retailing and consumer services
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Cogent business & management
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of strategic marketing
12
Journal of business ethics : JOBE
11
Journal of marketing communications
11
European journal of marketing : EJM
10
Corporate communications : an international journal
9
International studies of management and organization
9
Journal of travel and tourism marketing
9
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Administrative Sciences : open access journal
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Asia Pacific journal of marketing and logistics
6
International journal of market research
6
Journal of business strategy
6
Qualitative market research : an international journal
6
Economic research
5
Human resource management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of global marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of hospitality marketing & management
5
Journal of marketing for higher education
5
Journal of promotion management : innovations in planning and applied research
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing i menedžment innovacij : m&mi
5
Psychology & marketing
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
International journal of consumer studies
4
International journal of economics and finance
4
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ECONIS (ZBW)
15
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15
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date (oldest first)
1
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
2
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
3
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
4
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
5
When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel
;
Fischer, Marc
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
Saved in:
6
The impact of corporate social responsibility on brand sales : an accountability perspective
Nickerson, Dionne
;
Lowe, Michael
;
Pattabhiramaiah, Adithya
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 5-28
Persistent link: https://www.econbiz.de/10013258777
Saved in:
7
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
8
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
9
Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
10
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
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