//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~subject:"Management"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Management
Relationship marketing
Consumer behaviour
130
Konsumentenverhalten
130
Beziehungsmarketing
124
Marketing management
97
Marketingmanagement
97
Brand management
77
Markenführung
77
USA
52
United States
52
Brand image
44
Lieferantenmanagement
44
Markenimage
44
Supplier relationship management
44
Customer satisfaction
32
Kundenzufriedenheit
32
Social Web
31
Social web
31
Brand
29
Markenartikel
29
Marketing
29
Innovation
27
Salespeople
27
Selling
27
Verkauf
27
Verkaufspersonal
27
B-to-B-Marketing
24
Business-to-business marketing
24
Internet marketing
22
Online-Marketing
22
Customer value
21
Innovation management
21
Innovationsmanagement
21
Kundenwert
21
Dienstleistungsqualität
20
Firm performance
20
Service quality
20
Unternehmenserfolg
20
Theorie
19
Theory
19
more ...
less ...
Online availability
All
Undetermined
54
Free
3
Type of publication
All
Article
127
Type of publication (narrower categories)
All
Article in journal
126
Aufsatz in Zeitschrift
126
Language
All
English
127
Author
All
Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Fornell, Claes
3
Haws, Kelly L.
3
Houston, Mark B.
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Ruyter, Ko de
3
Verhoef, Peter C.
3
Ahearne, Michael
2
Alavi, Sascha
2
Bleier, Alexander
2
Bornemann, Torsten
2
Dant, Rajiv P.
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Grewal, Dhruv
2
Habel, Johannes
2
Hamilton, Ryan
2
Harmeling, Colleen M.
2
Haumann, Till
2
Hoyer, Wayne D.
2
Hult, G. Tomas M.
2
Janakiraman, Ramkumar
2
Kumar, Alok
2
Kwak, Hyokjin
2
Lam, Son K.
2
Liu, Yuping
2
Morgeson, Forrest V., III.
2
Mukhopadhyay, Anirban
2
Petersen, J. Andrew
2
Puzakova, Marina
2
more ...
less ...
Published in...
All
Journal of marketing
SpringerLink / Bücher
784
Journal of business research : JBR
677
Journal of retailing and consumer services
584
Industrial marketing management : the international journal for industrial and high-tech firms
426
International journal of hospitality management
305
Springer eBook Collection
249
The journal of services marketing
227
The journal of business & industrial marketing
204
The service industries journal
188
Gabler Edition Wissenschaft
187
Europäische Hochschulschriften / 5
175
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
162
International journal of electronic customer relationship management : IJECRM
142
Springer eBook Collection / Business and Economics
141
International journal of contemporary hospitality management
134
Tourism management : research, policies, practice
130
Journal of business ethics : JOBE
123
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Lehrbuch
110
Cogent business & management
109
Journal of service management
109
Asia Pacific journal of marketing and logistics
108
Business horizons
104
Journal of retailing
104
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
104
The journal of brand management : an international journal
103
Marketing intelligence & planning
102
European journal of operational research : EJOR
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
98
European journal of marketing : EJM
98
Journal of business economics : JBE
98
European research studies
90
Services marketing quarterly
90
more ...
less ...
Source
All
ECONIS (ZBW)
127
Showing
1
-
10
of
127
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
Customer orientation and financial performance : women in top
management
teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
5
Tolerating and managing failure: an organizational perspective on customer reacquisition
management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
6
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
7
Within-seller and buyer-seller network structures and key account profitability
Gupta, Aditya
;
Kumar, Alok
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 108-132
Persistent link: https://www.econbiz.de/10012175847
Saved in:
8
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
9
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
10
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->