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~subject:"Marketingmanagement"
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Marketingmanagement
Marketing management
97
Consumer behaviour
25
Konsumentenverhalten
25
USA
21
United States
21
Marketing
18
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
marketing strategy
7
Advertising
5
Advertising effects
5
Firm performance
5
Internet marketing
5
Marketing theory
5
Marketingtheorie
5
Online-Marketing
5
Unternehmenserfolg
5
Werbewirkung
5
Werbung
5
Brand
4
Decision
4
Entscheidung
4
Lieferantenmanagement
4
Markenartikel
4
Supplier relationship management
4
Theorie
4
Theory
4
marketing mix
4
B-to-B-Marketing
3
Business-to-business marketing
3
Börsenkurs
3
Competitive advantage
3
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97
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96
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96
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1
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English
97
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Kumar, V.
6
Varadarajan, Poondi Rajan
4
Day, George S.
3
Grewal, Rajdeep
3
Homburg, Christian
3
Hanssens, Dominique M.
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
2
Kalra, Ajay
2
Kushwaha, Tarun
2
Lamey, Lien
2
MacInnis, Deborah J.
2
Morgan, Neil A.
2
Palmatier, Robert W.
2
Park, C. Whan
2
Pauwels, Koen
2
Rego, Lopo L.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Argo, Jennifer J.
1
Aspara, Jaakko
1
Balachander, Subramanian
1
Barone, Michael J.
1
Batra, Rajeev
1
Ben Sliman, Malek
1
Bendig, David
1
Berger, Jonah
1
Bezawada, Ram
1
Bharadwaj, Neeraj
1
Biehal, Gabriel
1
Boyd, Naja Williams
1
Bradford, Tonya Williams
1
Brettel, Malte
1
Brown, Lawrence H.
1
Butaney, Gul
1
Carpenter, Gregory S.
1
Chakravarty, Anindita
1
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Journal of marketing
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
97
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1
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97
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1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
3
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
4
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
5
Commentary: mind your text in marketing practice
Chapman, Chris
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
Saved in:
6
Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams
;
Boyd, Naja Williams
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
Saved in:
7
When less is more: how mindset influences consumers' responses to products with reduced negative attributes
Wong, Vincent Chi
;
Su, Lei
;
Pong Yuen Lam
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012271521
Saved in:
8
Providers versus platforms : marketing communications in the sharing economy
Costello, John P.
;
Walker Reczek, Rebecca
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012309676
Saved in:
9
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
10
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
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