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~isPartOf:"Journal of marketing"
~subject:"Organisatorischer Wandel"
~subject:"Relationship marketing"
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Organisatorischer Wandel
Relationship marketing
Consumer behaviour
136
Konsumentenverhalten
136
Beziehungsmarketing
124
Marketing management
100
Marketingmanagement
100
Brand management
81
Markenführung
81
USA
52
United States
52
Brand image
45
Lieferantenmanagement
45
Markenimage
45
Supplier relationship management
45
Social Web
34
Social web
34
Customer satisfaction
32
Kundenzufriedenheit
32
Brand
31
Markenartikel
31
Innovation
29
Marketing
29
Selling
28
Verkauf
28
Salespeople
27
Verkaufspersonal
27
B-to-B-Marketing
25
Business-to-business marketing
25
Internet marketing
25
Online-Marketing
25
Innovation management
23
Innovationsmanagement
23
Customer value
21
Dienstleistungsqualität
21
Kundenwert
21
Service quality
21
Firm performance
20
Theorie
20
Theory
20
Unternehmenserfolg
20
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Undetermined
54
Free
3
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Article
127
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Article in journal
127
Aufsatz in Zeitschrift
127
Case study
1
Fallstudie
1
Language
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English
127
Author
All
Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Ahearne, Michael
3
Fornell, Claes
3
Haws, Kelly L.
3
Houston, Mark B.
3
Lam, Son K.
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Ruyter, Ko de
3
Verhoef, Peter C.
3
Alavi, Sascha
2
Bleier, Alexander
2
Bolander, Willy
2
Bornemann, Torsten
2
Dant, Rajiv P.
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Grewal, Dhruv
2
Habel, Johannes
2
Hamilton, Ryan
2
Harmeling, Colleen M.
2
Haumann, Till
2
Hoyer, Wayne D.
2
Hult, G. Tomas M.
2
Janakiraman, Ramkumar
2
Kumar, Alok
2
Kwak, Hyokjin
2
Liu, Yuping
2
Morgeson, Forrest V., III.
2
Mukhopadhyay, Anirban
2
Petersen, J. Andrew
2
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Published in...
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Journal of marketing
Journal of business research : JBR
820
Journal of retailing and consumer services
582
SpringerLink / Bücher
543
Industrial marketing management : the international journal for industrial and high-tech firms
472
International journal of hospitality management
294
Journal of organizational change management
288
The journal of services marketing
226
Springer eBook Collection
209
The journal of business & industrial marketing
207
The service industries journal
207
Journal of change management : an international journal
190
Journal of the Academy of Marketing Science
176
Journal of strategic marketing
175
Business process management journal
161
Technological forecasting & social change : an international journal
150
Gabler Edition Wissenschaft
146
International journal of electronic customer relationship management : IJECRM
143
Cogent business & management
129
International journal of contemporary hospitality management
124
Journal of travel and tourism marketing
121
Tourism management : research, policies, practice
120
Journal of service research : JSR
119
Business horizons
116
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
116
Harvard-Business-Manager : das Wissen der Besten
115
Journal of hospitality marketing & management
115
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
113
The journal of brand management : an international journal
113
The journal of product & brand management
113
Journal of service management
112
Harvard business review : HBR
109
Asia Pacific journal of marketing and logistics
108
Journal of retailing
108
Marketing intelligence & planning
107
Psychology & marketing
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
99
European journal of marketing : EJM
97
The journal of applied behavioral science
97
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ECONIS (ZBW)
127
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1
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10
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127
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
Customer orientation and financial performance : women in top
management
teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
5
Tolerating and managing failure: an organizational perspective on customer reacquisition
management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
6
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
7
Within-seller and buyer-seller network structures and key account profitability
Gupta, Aditya
;
Kumar, Alok
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 108-132
Persistent link: https://www.econbiz.de/10012175847
Saved in:
8
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
9
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
10
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
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