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Search: subject_exact:"Kundenwertanalyse"
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Customer value
32
Kundenwert
32
Beziehungsmarketing
16
Relationship marketing
16
Consumer behaviour
9
Konsumentenverhalten
9
Preismanagement
8
Pricing strategy
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revenue management
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Aufsatz in Zeitschrift
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Hilbert, Andreas
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1
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Intaka Piriyakul
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Journal of marketing analytics : JMA
Journal of retailing
Journal of revenue and pricing management
Journal of business research : JBR
86
Industrial marketing management : the international journal for industrial and high-tech firms
85
Journal of retailing and consumer services
47
International journal of hospitality management
31
The service industries journal
28
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of service management
16
Journal of strategic marketing
16
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Harvard business review : HBR
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
Management decision : MD
9
The TQM journal : the international review of organizational improvement
9
Harvard-Business-Manager : das Wissen der Besten
8
Journal of business-to-business marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
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ECONIS (ZBW)
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1
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
2
Building and evaluating a customer value blog
Weinstein, Art
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 551-557
Persistent link: https://www.econbiz.de/10014374942
Saved in:
3
The moderating effect of influencer on the causal map of mutual information, coproducer and customer value : a thematic analysis of messages posted by brand communities
Intaka Piriyakul
;
Rapepun Piriyakul
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258519
Saved in:
4
The future of AI is the market
Darrow, Ross M.
- In:
Journal of revenue and pricing management
20
(
2021
)
3
,
pp. 381-386
Persistent link: https://www.econbiz.de/10012549355
Saved in:
5
Children's perceived value : conceptualization, scale development, and validation
Williams, Janine
;
Gazley, Aaron
;
Ashill, Nicholas
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 301-315
Persistent link: https://www.econbiz.de/10012649002
Saved in:
6
The evolution of behavioral loyalty and customer lifetime value over time : investigation from a Casino Loyalty Program
Yoo, Myongjee
;
Bai, Billy
;
Singh, Ashok K.
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10012296857
Saved in:
7
An analytical model that links customer-perceived value and competitive strategies
Echchakoui, Said
- In:
Journal of marketing analytics : JMA
6
(
2018
)
4
,
pp. 138-149
Persistent link: https://www.econbiz.de/10011980301
Saved in:
8
Quantified value first, then price : realizing the positive impact of a value pricing strategy
Snelgrove, Todd
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 41-44
Persistent link: https://www.econbiz.de/10011875206
Saved in:
9
Revenue management in luxury hotels
Kimes, Sheryl E.
;
Ho, Jeannette
- In:
Journal of revenue and pricing management
17
(
2018
)
4
,
pp. 291-295
Persistent link: https://www.econbiz.de/10011922690
Saved in:
10
Constructing brand value proposition statements : a systematic literature review
Goldring, Deborah
- In:
Journal of marketing analytics : JMA
5
(
2017
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10011747173
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