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~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Journal of retailing"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kundenwertanalyse"
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Beziehungsmarketing
Customer value
16
Kundenwert
16
Relationship marketing
11
Consumer behaviour
7
Konsumentenverhalten
7
Betriebliche Wertschöpfung
2
Bewertung
2
Brand image
2
Customer lifetime value
2
Dienstleistungsqualität
2
Einzelhandel
2
Evaluation
2
Markenimage
2
Market segmentation
2
Marktsegmentierung
2
Retail trade
2
Segmentation
2
Service quality
2
Target group
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Value creation
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Zielgruppe
2
Analytical model
1
Behavioral loyalty
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Beschwerdemanagement
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Bibliometrics
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Bibliometrie
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Blogs
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Bowman’s strategy clock
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Brand
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Brand management
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Brand promise
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Brand value proposition
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CLV
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Child consumers
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Children
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Citation analysis
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Aufsatz in Zeitschrift
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English
11
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Albadvi, Amir
1
Bai, Billy
1
Bulla, Jan
1
Cambra-Fierro, Jesus
1
Chaudhuri, Arjun
1
Hosseini, Monireh
1
Intaka Piriyakul
1
Jongsawas Chongwatpol
1
Kessara Kanchanapoom
1
Koosha, Hamidreza
1
Lemon, Katherine N.
1
Ligas, Mark
1
Mark, Tanya
1
Maruotti, Antonello
1
Meer, Geoffrey J. L. van
1
Melero, Iguacel
1
Meyer-Waarden, Lars
1
Rapepun Piriyakul
1
Sesé, F. Javier
1
Shabani, Mostafa
1
Sikkel, Dirk
1
Singh, Ashok K.
1
Vandenbosch, Mark B.
1
Weinstein, Art
1
Yoo, Myongjee
1
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Journal of marketing analytics : JMA
Journal of retailing
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of retailing and consumer services
30
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Journal of marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Management decision : MD
7
Marketing theory
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Harvard business review : HBR
5
Journal of business & economics research
5
Journal of business economics and management
5
Journal of business-to-business marketing
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
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ECONIS (ZBW)
11
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1
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
2
Building and evaluating a customer value blog
Weinstein, Art
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 551-557
Persistent link: https://www.econbiz.de/10014374942
Saved in:
3
The moderating effect of influencer on the causal map of mutual information, coproducer and customer value : a thematic analysis of messages posted by brand communities
Intaka Piriyakul
;
Rapepun Piriyakul
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258519
Saved in:
4
The evolution of behavioral loyalty and customer lifetime value over time : investigation from a Casino Loyalty Program
Yoo, Myongjee
;
Bai, Billy
;
Singh, Ashok K.
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10012296857
Saved in:
5
New approach to customer segmentation based on changes in customer value
Hosseini, Monireh
;
Shabani, Mostafa
- In:
Journal of marketing analytics : JMA
3
(
2015
)
3
,
pp. 110-121
Persistent link: https://www.econbiz.de/10011416878
Saved in:
6
Customer lifetime valuation using real options analysis
Koosha, Hamidreza
;
Albadvi, Amir
- In:
Journal of marketing analytics : JMA
3
(
2015
)
3
,
pp. 122-134
Persistent link: https://www.econbiz.de/10011416879
Saved in:
7
Stickiness : the value of saved money
Sikkel, Dirk
;
Meer, Geoffrey J. L. van
- In:
Journal of marketing analytics : JMA
3
(
2015
)
3
,
pp. 147-158
Persistent link: https://www.econbiz.de/10011416884
Saved in:
8
Managing complaints to improve customer profitability
Cambra-Fierro, Jesus
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10010500745
Saved in:
9
Capturing the evolution of customer-firm relationships : how customers become more (or less) valuable over time
Mark, Tanya
;
Lemon, Katherine N.
;
Vandenbosch, Mark B.
; …
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10009781858
Saved in:
10
Consequences of value in retail markets
Chaudhuri, Arjun
;
Ligas, Mark
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 406-419
Persistent link: https://www.econbiz.de/10003892384
Saved in:
1
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