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~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Journal of retailing"
~subject:"Consumer behaviour"
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Search: subject_exact:"Kundenwertanalyse"
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Consumer behaviour
Customer value
16
Kundenwert
16
Beziehungsmarketing
11
Relationship marketing
11
Konsumentenverhalten
7
Betriebliche Wertschöpfung
2
Bewertung
2
Brand image
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Customer lifetime value
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Dienstleistungsqualität
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Einzelhandel
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Market segmentation
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Marktsegmentierung
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Retail trade
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Aufsatz in Zeitschrift
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Ashill, Nicholas
1
Bai, Billy
1
Cambra-Fierro, Jesus
1
Gazley, Aaron
1
Hosseini, Monireh
1
Intaka Piriyakul
1
Jongsawas Chongwatpol
1
Kessara Kanchanapoom
1
Melero, Iguacel
1
Rapepun Piriyakul
1
Sesé, F. Javier
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Shabani, Mostafa
1
Singh, Ashok K.
1
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1
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Journal of marketing analytics : JMA
Journal of retailing
Journal of retailing and consumer services
36
Journal of business research : JBR
32
International journal of hospitality management
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
The journal of product & brand management
10
Cogent business & management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of service management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
European journal of marketing : EJM
5
Journal of customer behaviour
5
Journal of hospitality and tourism insights
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of service research : JSR
5
Journal of the Academy of Marketing Science
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
The TQM journal : the international review of organizational improvement
5
The journal of brand management : an international journal
5
The service industries journal
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Tourism management : research, policies, practice
5
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of electronic commerce : IJEC
4
Journal of business economics and management
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of strategic marketing
4
Journal of vacation marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Service business
4
The journal of business & industrial marketing
4
The journal of services marketing
4
Australasian marketing journal
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
2
Building and evaluating a customer value blog
Weinstein, Art
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 551-557
Persistent link: https://www.econbiz.de/10014374942
Saved in:
3
The moderating effect of influencer on the causal map of mutual information, coproducer and customer value : a thematic analysis of messages posted by brand communities
Intaka Piriyakul
;
Rapepun Piriyakul
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258519
Saved in:
4
Children's perceived value : conceptualization, scale development, and validation
Williams, Janine
;
Gazley, Aaron
;
Ashill, Nicholas
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 301-315
Persistent link: https://www.econbiz.de/10012649002
Saved in:
5
The evolution of behavioral loyalty and customer lifetime value over time : investigation from a Casino Loyalty Program
Yoo, Myongjee
;
Bai, Billy
;
Singh, Ashok K.
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10012296857
Saved in:
6
New approach to customer segmentation based on changes in customer value
Hosseini, Monireh
;
Shabani, Mostafa
- In:
Journal of marketing analytics : JMA
3
(
2015
)
3
,
pp. 110-121
Persistent link: https://www.econbiz.de/10011416878
Saved in:
7
Managing complaints to improve customer profitability
Cambra-Fierro, Jesus
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10010500745
Saved in:
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