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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~language:"eng"
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Search: subject_exact:"Brand management"
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Brand management
181
Markenführung
181
Consumer behaviour
115
Konsumentenverhalten
115
Brand image
103
Markenimage
103
Brand
60
Markenartikel
60
Advertising effects
44
Werbewirkung
44
Internet marketing
36
Online-Marketing
36
Social Web
35
Social web
35
Beziehungsmarketing
28
Relationship marketing
28
Advertising
27
Werbung
26
Marketing management
25
Marketingmanagement
25
Viral marketing
14
Virales Marketing
14
social media
14
brand equity
13
brand attitude
10
branding
9
advertising
8
Corporate reputation
7
Emotion
7
Firmenimage
7
Product design
7
Produktgestaltung
7
brand image
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Luxury goods
6
Luxusgüter
6
purchase intention
6
Brand loyalty
5
Celebrity endorsement
5
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118
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6
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Article
180
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1
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180
Aufsatz in Zeitschrift
180
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1
Case study
1
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1
Language
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English
Author
All
Sorescu, Alina
3
Swaminathan, Vanitha
3
Anabila, Peter
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Biraghi, Silvia
2
Brooks, Gillian
2
Casaló, Luis V.
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Grohmann, Bianca
2
Hennig-Thurau, Thorsten
2
Houston, Mark B.
2
Jayachandran, Satish
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Maehle, Natalia
2
Morgan, Neil A.
2
Muehling, Darrel D.
2
Nagar, Komal
2
Nelson, Michelle R.
2
Peres, Renana
2
Pope, Nigel
2
Puzakova, Marina
2
Rego, Lopo L.
2
Reinartz, Werner J.
2
Rita, Paulo
2
Schau, Hope Jensen
2
Srivastava, R. K.
2
Steenkamp, Jan-Benedict E. M.
2
Sundar, Aparna
2
Walker Reczek, Rebecca
2
Wichmann, Julian R. K.
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Agrawal, Shivani
1
Ahearne, Michael
1
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Journal of marketing communications
Journal of marketing
Journal of business research : JBR
584
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
89
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
SpringerLink / Bücher
71
Marketing letters : a journal of research in marketing
70
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
The marketing review
52
Journal of retailing
51
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ECONIS (ZBW)
181
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181
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1
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
4
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
5
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
6
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
7
Can encroachment benefit hotel franchisees?
Kim, Tongil TI
;
Jap, Sandy D.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10013258821
Saved in:
8
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
9
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
10
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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