//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Marketing management
182
Marketingmanagement
182
Consumer behaviour
54
Konsumentenverhalten
54
Advertising effects
23
Werbewirkung
23
Brand management
21
Markenführung
21
Beziehungsmarketing
20
Relationship marketing
20
Brand image
18
Markenimage
18
Advertising
17
Werbung
17
USA
16
United States
16
Marketing
14
Online-Marketing
14
Sales promotion
11
Verkaufsförderung
11
Communication
10
Kommunikation
10
Firm performance
9
Unternehmenserfolg
9
Brand
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Markenartikel
8
Market research
8
Marktforschung
8
Social Web
8
Social web
8
Public relations
7
Target group
7
Zielgruppe
7
Öffentlichkeitsarbeit
7
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
6
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Agrawal, Shivani
1
Aurier, Philippe
1
Baghi, Ilaria
1
Bajpai, Naval
1
Brandi, Wesley
1
Brettel, Malte
1
Breuer, Ralph
1
Broz-Giroux, Anne
1
Buchanan-Oliver, Margo
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Dogra, Pallavi
1
Edelman, Benjamin
1
Engelen, Andreas
1
Erkkila, Taina
1
Fitzgerald, Emma May
1
Gabrielli, Veronica
1
Goldfarb, Avi
1
Kanso, Ali
1
Kaushal, Arun
1
Khandelwal, Utkal
1
LeBlanc, H. Paul
1
Liu, Fang
1
Luoma-aho, Vilma
1
Manohar, Sujatha
1
Nelson, Richard
1
Rehman, Varisha
1
Scheepers, Helana
1
Stockdale, Rosemary
1
Thrassou, Alkis
1
Turner, Paul
1
Valos, Michael J.
1
Viriya Taecharungroj
1
Vrontis, Demetris
1
Wang, Kitty
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
Journal of business research : JBR
24
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of strategic marketing
11
The journal of business & industrial marketing
11
Journal of the Academy of Marketing Science
10
Springer eBook Collection
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Journal of marketing management : MM
8
Marketing intelligence & planning
8
European research studies
7
International journal of advertising : the review of marketing communications
7
SpringerLink / Bücher
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of retailing and consumer services
6
Premier reference source
6
Business horizons
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
Developing digital marketing : relationship perspectives
4
Digitale Kommunikation
4
E-marketing ; Vol. 1
4
European journal of marketing : EJM
4
International journal of business information systems : IJBIS
4
International journal of economic research
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of marketing analytics : JMA
4
Marketing in the cyber era : strategies and emerging trends
4
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
2
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
3
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
4
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
5
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
6
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
7
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
8
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
9
Starbucks' marketing communications strategy on Twitter
Viriya Taecharungroj
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 552-571
Persistent link: https://www.econbiz.de/10011852893
Saved in:
10
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->