//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"SpringerLink / Bücher"
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Marketingmanagement
336
Marketing management
317
Marketing
77
Consumer behaviour
66
Konsumentenverhalten
66
Deutschland
58
Germany
57
Theorie
35
Theory
35
Beziehungsmarketing
34
Relationship marketing
33
Advertising effects
32
Werbewirkung
32
Brand management
31
Markenführung
31
Kommunikation
27
Public relations
25
Unternehmen
25
Öffentlichkeitsarbeit
25
Erfolgsfaktor
23
Online-Marketing
22
Strategisches Management
22
Werbung
21
Communication
19
Internet marketing
19
USA
19
United States
19
Brand image
18
Markenimage
18
Marketingtheorie
18
Success factor
18
Marketing theory
17
Zielgruppe
17
Kundenmanagement
16
Target group
16
Corporate Social Responsibility
14
Markenpolitik
14
Strategic management
13
Brand
12
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
16
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Hochschulschrift
1
Konferenzschrift
1
Lehrbuch
1
more ...
less ...
Language
All
English
18
German
3
Author
All
Okazaki, Shintaro
2
Agrawal, Shivani
1
Albers, Sönke
1
Bajpai, Naval
1
Boireau, Nathalie
1
Bušljeta Banks, Ivana
1
Dahlén, Micael
1
Dogra, Pallavi
1
Eisend, Martin
1
Esch, Franz-Rudolf
1
Ewing, Michael
1
Gaeth, Gary J.
1
Goldfarb, Avi
1
Gram, Malene
1
Jain, Gaurav
1
Kanso, Ali
1
Kanuri, Vamsi K.
1
Kaushal, Arun
1
Kerr, Gayle
1
Khandelwal, Utkal
1
Kliatchko, Jerry G.
1
Kreutzer, Ralf T.
1
Kureshi, Sonal
1
Köhler, Christine
1
Küster-Rohde, Franziska
1
La Ville, Valérie-Inès de
1
Langner, Tobias
1
Laurie, Sally
1
LeBlanc, H. Paul
1
Liu, Fang
1
Mantrala, Murali K.
1
Modig, Erik
1
Mortimer, Kathleen
1
Nayakankuppam, Dhananjay
1
Nelson, Richard
1
Ozsomer, Aysegul
1
Pelsmacker, Patrick de
1
Pieters, Rik
1
Rampnoux, Olivier
1
Rosengren, Sara
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of marketing research : JMR
SpringerLink / Bücher
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing
5
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
The marketing review
4
Advances in advertising research
3
Economics and business review
3
European Advertising Academy
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Research
3
A reader in marketing communications
2
Advances in international marketing
2
Advertising in new formats and media : current research and implications for marketers
2
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
2
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
3
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
4
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
5
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
6
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
7
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
8
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
9
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
10
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->