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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Advertising"
~subject:"Zielgruppe"
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Search: subject:"Marketingmanagement"
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Subject
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Advertising
Zielgruppe
Marketing management
145
Marketingmanagement
145
Consumer behaviour
45
Konsumentenverhalten
45
Advertising effects
21
Werbewirkung
21
Brand management
19
Markenführung
19
Werbung
16
Brand image
15
Markenimage
15
Beziehungsmarketing
13
Relationship marketing
13
USA
13
United States
13
Internet marketing
12
Online-Marketing
12
Communication
10
Kommunikation
10
Marketing
10
Sales promotion
10
Verkaufsförderung
10
Social Web
8
Social web
8
Brand
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Markenartikel
7
Public relations
7
Öffentlichkeitsarbeit
7
Target group
6
integrated marketing communications
6
B-to-B-Marketing
5
Business-to-business marketing
5
Cause-Related Marketing
5
Cause-related marketing
5
Emotion
5
Firm performance
5
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Undetermined
10
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Article
22
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Article in journal
22
Aufsatz in Zeitschrift
22
Case study
1
Fallstudie
1
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English
22
Author
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Agrawal, Shivani
1
Albers, Sönke
1
Bajpai, Naval
1
Boireau, Nathalie
1
Chintagunta, Pradeep K.
1
Dahlén, Micael
1
Dogra, Pallavi
1
Dong, Xiaojing
1
Ewing, Michael
1
Gaeth, Gary J.
1
Goldfarb, Avi
1
Goodrich, Kendall
1
Gram, Malene
1
Gunn, R. W.
1
Jain, Gaurav
1
Kanso, Ali
1
Kanuri, Vamsi K.
1
Kaushal, Arun
1
Kerr, Gayle
1
Khandelwal, Utkal
1
Kliatchko, Jerry G.
1
Kubacki, K.
1
Kureshi, Sonal
1
Köhler, Christine
1
La Ville, Valérie-Inès de
1
Laurie, Sally
1
LeBlanc, H. Paul
1
Liu, Fang
1
Manchanda, Puneet
1
Mantrala, Murali K.
1
Miklós-Thal, Jeanine
1
Modig, Erik
1
Mortimer, Kathleen
1
Moss, G. A.
1
Munch, James M.
1
Nayakankuppam, Dhananjay
1
Nelson, Richard
1
Nelson-Field, Karen
1
Ozsomer, Aysegul
1
Pieters, Rik
1
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Published in...
All
Journal of marketing communications
Journal of marketing research : JMR
SpringerLink / Bücher
15
Journal of advertising research
11
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
European journal of marketing : EJM
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Springer eBook Collection
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Psychology & marketing
6
Research
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
The journal of consumer marketing
6
The marketing review
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
International journal of internet marketing and advertising : IJIMA
5
International journal of technology marketing : IJTMkt
5
Journal of marketing
5
Journal of marketing management : MM
5
Journal of retailing and consumer services
5
Marketing theory
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Gabler Edition Wissenschaft
4
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of global marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Springer eBook Collection / Business and Economics
4
The silver market phenomenon : marketing and innovation in the aging society
4
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ECONIS (ZBW)
22
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1
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10
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22
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1
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
2
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
3
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
4
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
5
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
6
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
7
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
8
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
9
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
10
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
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