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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~subject:"Confidence"
~subject:"Consumer behaviour"
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Search: subject_exact:"Markenloyalität"
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Confidence
Consumer behaviour
Brand loyalty
36
Markentreue
36
Beziehungsmarketing
34
Relationship marketing
34
Konsumentenverhalten
33
Brand management
32
Markenführung
32
Brand
28
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Brand image
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Markenimage
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brand loyalty
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Viral marketing
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Virales Marketing
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Brand trust
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Dienstleistungsmarketing
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Fashion
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Athanasopoulou, Pinelopi
2
Coelho, Pedro Simões
2
Dawes, John
2
Han, Heesup
2
Leckie, Civilai
2
Lobo, Antonio
2
Rita, Paulo
2
Santos, Zélia Raposo
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1
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1
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1
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1
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1
Chrysochou, Polymeros
1
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1
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1
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Fatma, Mobin
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1
Islam, Jamid Ul
1
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1
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Journal of marketing communications
Journal of retailing and consumer services
Marketing intelligence & planning
The journal of product & brand management
24
The journal of brand management : an international journal
19
Journal of business research : JBR
18
Asia Pacific journal of marketing and logistics
13
International journal of hospitality management
11
European journal of marketing : EJM
10
International journal of internet marketing and advertising : IJIMA
8
Cogent business & management
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
The IUP journal of brand management : IJBRM
5
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
The service industries journal
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of consumer behaviour : an international research review
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
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ECONIS (ZBW)
33
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1
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
3
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
4
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
5
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
6
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
7
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
8
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
9
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Saved in:
10
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
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