//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Online-Marketing
Brand management
390
Markenführung
390
Consumer behaviour
324
Konsumentenverhalten
324
Brand image
228
Markenimage
228
Brand
174
Markenartikel
172
Beziehungsmarketing
116
Relationship marketing
116
Social Web
73
Social web
73
Einzelhandel
72
Retail trade
72
Internet marketing
64
Advertising effects
54
Werbewirkung
54
Customer satisfaction
36
Kundenzufriedenheit
36
Marketing management
36
Handelsmarke
34
Store brand
34
Advertising
33
Luxury goods
32
Luxusgüter
32
Brand loyalty
31
Werbung
31
Markentreue
28
Fashion
24
Mode
24
Confidence
21
Vertrauen
21
Viral marketing
21
Virales Marketing
21
Emotion
20
Social media
18
Online retailing
17
Online-Handel
17
more ...
less ...
Online availability
All
Undetermined
79
Free
3
Type of publication
All
Article
96
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
97
Aufsatz in Zeitschrift
97
Collection of articles of several authors
1
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
97
Author
All
Anabila, Peter
2
Anselmsson, Johan
2
Biraghi, Silvia
2
Carlson, Jamie
2
Cheung, Man Lai
2
Khan, Imran
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Pope, Nigel
2
Porcu, Lucia
2
Rahman, Mohammad M.
2
Rita, Paulo
2
Voola, Ranjit
2
Adam, Nawal Abdalla
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Aljarah, Ahmad
1
Alzate, Miriam
1
Andreassen, Tor W.
1
Arce-Urriza, Marta
1
Arrigo, Elisa
1
Ashley, Christy
1
Attar, Razaz Waheeb
1
Azam, Muhammad
1
Baabdullah, Abdullah Mohammed
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Barakat, Karine Aoun
1
Baumann, Chris
1
Belanche, Daniel
1
Bellman, Steven
1
Bento, Marisa
1
Bin, Liu
1
more ...
less ...
Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Journal of marketing communications
Journal of retailing and consumer services
Journal of business research : JBR
121
The journal of product & brand management
77
The journal of brand management : an international journal
76
International journal of internet marketing and advertising : IJIMA
49
Journal of promotion management : innovations in planning and applied research
32
European journal of marketing : EJM
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
International journal of advertising : the review of marketing communications
27
Journal of strategic marketing
26
SpringerLink / Bücher
25
Marketing intelligence & planning
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of marketing management : MM
22
Journal of promotion management : JPM
22
Business horizons
21
Cogent business & management
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of marketing
18
Tourism management : research, policies, practice
18
Springer eBook Collection
17
Journal of internet commerce
16
International journal of hospitality management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Asia Pacific journal of marketing and logistics
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of advertising research
14
Innovatives Markenmanagement
13
Journal of global marketing
13
Journal of the Academy of Marketing Science
13
International journal of electronic marketing and retailing : IJEMR
12
International marketing review
12
Psychology & marketing
12
International journal of consumer studies
11
Journal of fashion marketing and management
11
Journal of marketing for higher education
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The marketing review
10
more ...
less ...
Source
All
ECONIS (ZBW)
97
Showing
1
-
10
of
97
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
6
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
7
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
8
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
9
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
10
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->