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~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"packaging design"
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Journal of marketing communications
Psychology & marketing
Journal of retailing and consumer services
11
International journal of consumer studies
9
Journal of business research : JBR
7
Marketing letters : a journal of research in marketing
6
Journal of international consumer marketing
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Multisensory packaging : designing new product experiences
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Asia Pacific journal of marketing and logistics
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International journal of wine business research : IJWBR
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of retailing
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The journal of product & brand management
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International journal of retail & distribution management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing intelligence & planning
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The international review of retail, distribution and consumer research
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Amfiteatru economic : an economic and business research periodical
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Australasian marketing journal
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Cleaner and responsible consumption
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Cogent business & management
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European journal of marketing : EJM
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European research studies
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International journal of advertising : the quarterly review of marketing communications
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International journal of islamic marketing and branding
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Nepalese journal of finance : a publication of Uniglobe College
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Olsztyn economic journal
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Qualitative market research : an international journal
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The journal of consumer marketing
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Working papers / Cornell University, Charles H. Dyson School of Applied Economics and Management
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Young consumers : insight and ideas for responsible marketers
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in Business-Related Scientific Research Conference, 2010
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Agrarökonomische Diskussionsbeiträge
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Agricultural economics : the journal of the International Association of Agricultural Economists
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ECONIS (ZBW)
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1
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
2
Larger = more attractive? : image size on food packages influences purchase likelihood
Huang, Jingya
;
Wang, Liangyan
;
Chan, Eugene Y.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1257-1266
Persistent link: https://www.econbiz.de/10013280091
Saved in:
3
Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Maleki, Shekoofeh
;
Aghdaie, Fathollah Amiri
;
Shahin, Arash
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
Saved in:
4
Short brand stories on packaging : an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
Saved in:
5
In the eye of the beholder : communicating CSR through color in packaging design
Barchiesi, Maria Assunta
;
Castellan, Silvia
;
Costa, Roberta
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 720-733
Persistent link: https://www.econbiz.de/10011927588
Saved in:
6
How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh
;
Glassman, Myron
;
Nyer, Prashanth
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
Saved in:
7
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
Saved in:
8
Sponsorship leveraged packaging : an exploratory study in FMCG
Woodside, Frances
;
Summers, Jane
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 87-105
Persistent link: https://www.econbiz.de/10009008492
Saved in:
9
The relationship between packaging uniformity and variety seeking
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1122-1133
Persistent link: https://www.econbiz.de/10008760273
Saved in:
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