//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Social web"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
164
Social web
164
Consumer behaviour
85
Konsumentenverhalten
85
Internet marketing
80
Online-Marketing
80
Viral marketing
51
Virales Marketing
51
social media
45
Brand management
34
Markenführung
34
Advertising effects
28
Werbewirkung
28
Beziehungsmarketing
26
Relationship marketing
26
Brand image
24
Markenimage
24
Advertising
19
Web 2.0 technologies
17
Web 2.0-Technologien
17
Werbung
17
Social network
15
Soziales Netzwerk
15
Personality psychology
13
Persönlichkeitspsychologie
13
Brand
12
Markenartikel
12
Virtual reality
10
Virtuelle Realität
10
Confidence
9
Online retailing
9
Online-Handel
9
Vertrauen
9
Customer integration
8
Information dissemination
8
Informationsverbreitung
8
Kundenintegration
8
Marketing management
8
Marketingmanagement
8
word-of-mouth
7
more ...
less ...
Online availability
All
Undetermined
107
Free
24
Type of publication
All
Article
172
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
173
Aufsatz in Zeitschrift
173
Case study
4
Fallstudie
4
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
173
Author
All
Flavián Blanco, Carlos
5
Sauer, Nicola E.
4
Antheunis, Marjolijn L.
3
Casaló, Luis V.
3
Filieri, Raffaele
3
Ruyter, Ko de
3
Thomas, Veronica L.
3
Ahn, Sun Joo
2
Anlamlier, Eda
2
Belanche, Daniel
2
Buhalis, Dimitrios
2
Calabuig Moreno, Ferran
2
Cuomo, Maria Teresa
2
Daugherty, Terry
2
Dolen, Willemijn M. van
2
Drennan, Judy
2
Festa, Giuseppe
2
Giordano, Alex
2
Gustafsson, Anders
2
Huh, Jisu
2
Ibáñez-Sánchez, Sergio
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Jooyoung
2
Kim, Soojung
2
King, Karen Whitehill
2
Kitchen, Philip J.
2
Krishen, Anjala S.
2
Langaro, Daniela
2
Lee, Joonghwa
2
Mahr, Dominik
2
Metallo, Gerardino
2
Noort, Guda van
2
Obeidat, Zaid Mohammad Ibrahim
2
Oghazi, Pejvak
2
Phua, Joe
2
Pitt, Leyland F.
2
Rita, Paulo
2
Schivinski, Bruno
2
Tortora, Debora
2
more ...
less ...
Published in...
All
Journal of marketing communications
Psychology & marketing
Journal of business research : JBR
439
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
195
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection
92
Business horizons
90
International journal of business information systems : IJBIS
84
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of promotion management : innovations in planning and applied research
70
The journal of product & brand management
68
Journal of electronic commerce research : JECR
66
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of information & knowledge management : JIKM
64
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
more ...
less ...
Source
All
ECONIS (ZBW)
173
Showing
1
-
10
of
173
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
2
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
3
Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
4
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
5
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
6
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
7
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
8
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
9
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
10
Matching digital companions with customers : the role of perceived similarity
Gelbrich, Katja
;
Kerath, Alina
;
Chun, HaeEun Helen
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2291-2305
Persistent link: https://www.econbiz.de/10014432400
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->