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~isPartOf:"Journal of marketing communications"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Consumer behaviour"
~subject:"Website"
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Search: subject_exact:"Online-Marketing"
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Consumer behaviour
Website
Internet marketing
185
Online-Marketing
185
Social Web
113
Social web
113
Konsumentenverhalten
98
Advertising effects
63
Werbewirkung
63
Advertising
47
Werbung
45
Viral marketing
35
Virales Marketing
35
Brand management
31
Markenführung
31
Online retailing
29
Online-Handel
29
Social media
28
social media
25
Beziehungsmarketing
22
Relationship marketing
22
Brand image
18
Markenimage
18
E-commerce
17
Electronic Commerce
17
Confidence
12
Social network
12
Soziales Netzwerk
12
Vertrauen
12
Brand
11
Markenartikel
11
Marketing management
10
Marketingmanagement
10
advertising
9
Digitalisierung
8
Digitization
8
Facebook
8
Internet
8
Mobile communications
8
Mobilkommunikation
8
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6
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Article
101
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101
Aufsatz in Zeitschrift
101
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English
101
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Bellman, Steven
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Varan, Duane
3
McLean, Graeme J.
2
Muehling, Darrel D.
2
Osei-Frimpong, Kofi
2
Phua, Joe
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Varnali, Kaan
2
Weber, T. J.
2
Agopian, G.
1
Agrawal, Shivani
1
Ahammad, Mohammad F.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Allred, Anthony
1
Amirkhanpour, Monaliz
1
Amos, Clinton
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Ardelet, Caroline
1
Ashley, Christy
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Barnes, Stuart J.
1
Baudier, Patricia
1
Belanche, Daniel
1
Bergiel, Blaise
1
Bishop, Melissa M.
1
Boissieu, Élodie de
1
Boutsouki, Christina
1
Brocato, E. Deanne
1
Brown, Mark
1
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Published in...
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Journal of marketing communications
Technological forecasting & social change : an international journal
Journal of business research : JBR
187
Journal of retailing and consumer services
150
International journal of internet marketing and advertising : IJIMA
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of hospitality management
57
Journal of internet commerce
54
Journal of promotion management : innovations in planning and applied research
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
International journal of electronic marketing and retailing : IJEMR
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
37
Tourism management : research, policies, practice
35
Information systems research : ISR
32
Journal of promotion management : JPM
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of electronic commerce research : JECR
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of technology marketing : IJTMkt
30
International journal of contemporary hospitality management
29
Journal of advertising research
29
Journal of marketing
28
Young consumers : insight and ideas for responsible marketers
28
International journal of consumer studies
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of management information systems : JMIS
27
The journal of brand management : an international journal
27
Asia Pacific journal of marketing and logistics
26
Journal of travel and tourism marketing
26
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Marketing intelligence & planning
25
Psychology & marketing
24
Journal of hospitality marketing & management
23
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ECONIS (ZBW)
101
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101
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
4
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
5
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
6
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
7
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
8
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
9
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
10
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
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