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~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of consumer marketing"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
579
Advertising effects
220
Werbewirkung
220
Advertising
165
Werbung
162
Brand image
161
Markenimage
161
Brand management
156
Markenführung
156
Internet marketing
131
Online-Marketing
131
Marketing management
130
Marketingmanagement
130
Social Web
107
Social web
107
USA
90
United States
90
Beziehungsmarketing
75
Relationship marketing
75
Brand
73
Markenartikel
73
Viral marketing
63
Virales Marketing
63
Corporate Social Responsibility
52
Corporate social responsibility
52
Emotion
51
Personality psychology
37
Persönlichkeitspsychologie
37
China
36
advertising
36
Communication
34
Kommunikation
34
social media
34
Public relations
33
Öffentlichkeitsarbeit
33
Jugendliche
30
Youth
30
Confidence
29
Perception
29
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All
Undetermined
314
Free
11
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Article
576
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
579
Aufsatz in Zeitschrift
579
Case study
4
Fallstudie
4
Collection of articles of several authors
3
Sammelwerk
3
Conference paper
2
Konferenzbeitrag
2
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Language
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English
579
Author
All
Muehling, Darrel D.
6
Chan, Kara
5
Lysonski, Steven
5
Schultz, Don E.
5
Um, Nam-Hyun
5
Bailey, Ainsworth Anthony
4
Block, Martin P.
4
Durvasula, Srinivas
4
Kim, Soojung
4
Bellman, Steven
3
Cui, Geng
3
Dalakas, Vassilis
3
Dodoo, Naa Amponsah
3
Guzman, Francisco
3
Hernandez, Monica D.
3
Jain, Varsha
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Laroche, Michel
3
Lee, Joonghwa
3
Milne, George R.
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Poon, Patrick
3
Rohm, Andrew J.
3
Shoham, Aviv
3
Torres, Ivonne M.
3
Varan, Duane
3
Wiedmann, Klaus-Peter
3
Zhang, Lixuan
3
Zúñiga, Miguel Ángel
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
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Published in...
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Journal of marketing communications
The journal of consumer marketing
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
579
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1
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10
of
579
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1
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
2
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
5
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
8
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
9
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
10
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
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