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~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"India"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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India
Konsumentenverhalten
Consumer behaviour
295
Advertising effects
188
Werbewirkung
188
Advertising
147
Werbung
144
Internet marketing
112
Online-Marketing
112
Marketing management
104
Marketingmanagement
104
Brand management
103
Markenführung
103
Brand image
90
Markenimage
90
Social Web
83
Social web
83
Viral marketing
52
Virales Marketing
52
Corporate Social Responsibility
42
Corporate social responsibility
42
Beziehungsmarketing
40
Relationship marketing
40
advertising
36
Brand
35
Markenartikel
35
social media
34
Public relations
32
Öffentlichkeitsarbeit
32
USA
30
United States
30
Emotion
29
Communication
26
Kommunikation
26
Confidence
22
Corporate reputation
22
Firmenimage
22
Vertrauen
22
Fernsehwerbung
17
Perception
17
Personality psychology
17
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Online availability
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Undetermined
218
Free
12
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Article
298
Book / Working Paper
1
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Article in journal
Aufsatz in Zeitschrift
299
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
Author
All
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Laroche, Michel
2
Lee, Jaejin
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rim, Hyejoon
2
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Published in...
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Journal of marketing communications
Journal of business research : JBR
1,969
Journal of retailing and consumer services
1,937
Finance India : the quarterly journal of Indian Institute of Finance
929
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
874
The Indian economic journal
849
International journal of consumer studies
755
Economic developments in India : quarterly update : analysis, reports, policy documents
740
International journal of hospitality management
732
Psychology & marketing
656
The Indian journal of economics
595
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
497
The Asian economic review : journal of the Indian Institute of Economics
479
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
463
Global business review
457
Asia Pacific journal of marketing and logistics
410
International journal of Indian culture and business management
405
The journal of product & brand management
395
Technological forecasting & social change : an international journal
364
The journal of brand management : an international journal
351
European journal of marketing : EJM
348
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
336
Cogent business & management
322
Food policy : economics planning and politics of food and agriculture
317
Journal of international consumer marketing
317
Journal of travel and tourism marketing
315
Journal of marketing management : MM
313
Indian journal of agricultural economics
309
Tourism management : research, policies, practice
307
Journal of retailing
305
Journal of business ethics : JOBE
304
International journal of retail & distribution management
299
Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
294
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
292
Applied economics
291
Journal of fashion marketing and management
290
Marketing letters : a journal of research in marketing
290
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Source
All
ECONIS (ZBW)
299
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1
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
2
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
5
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
8
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
9
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
10
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
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