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~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
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Brand management
Advertising effects
188
Werbewirkung
188
Consumer behaviour
180
Konsumentenverhalten
180
Advertising
147
Werbung
144
Internet marketing
112
Online-Marketing
112
Social Web
61
Social web
61
Markenführung
57
Brand image
49
Markenimage
49
Marketing management
41
Marketingmanagement
41
advertising
36
Viral marketing
32
Virales Marketing
32
social media
25
Emotion
22
Brand
21
Markenartikel
21
USA
19
United States
19
Fernsehwerbung
17
Television advertising
17
Beziehungsmarketing
16
Relationship marketing
16
Perception
15
Wahrnehmung
15
Confidence
12
Experiment
12
Online retailing
12
Online-Handel
12
Vertrauen
12
Advertising planning
11
Celebrity endorsement
11
Celebrity-Werbung
11
Print advertising
11
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English
57
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Keller, Kevin Lane
2
Kim, Dong Hoo
2
Rita, Paulo
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Bei, Lien-ti
1
Belanche, Daniel
1
Bellman, Steven
1
Berg, Kati Tusinski
1
Bou-Hamad, Imad
1
Brown, Mark
1
Broyles, Sheri J.
1
Burkhalter, Janée N.
1
Burnasheva, Regina
1
Buttle, Francis A.
1
Casaló, Luis V.
1
Chu, Chia-hsien
1
Coelho, Pedro Simões
1
Das, Enny
1
Dean, Dianne
1
Dorsch, Michael J.
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Duraipandian, Israel
1
Dąbrowski, Dariusz
1
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1
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Journal of marketing communications
Journal of business research : JBR
152
The journal of brand management : an international journal
86
The journal of product & brand management
83
Journal of retailing and consumer services
58
International journal of internet marketing and advertising : IJIMA
53
International journal of advertising : the review of marketing communications
50
SpringerLink / Bücher
50
Journal of promotion management : JPM
47
Journal of advertising research
42
Journal of promotion management : innovations in planning and applied research
40
International journal of advertising : the quarterly review of marketing communications
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Psychology & marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International marketing review
30
Journal of international marketing
29
Marketing intelligence & planning
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Asia Pacific journal of marketing and logistics
23
European journal of marketing : EJM
23
Journal of global marketing
21
Journal of international consumer marketing
21
Business horizons
20
Journal of marketing
19
Springer eBook Collection
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of marketing management : MM
18
Marketing : ZFP ; journal of research and management
18
Cogent business & management
17
Innovatives Markenmanagement
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
International journal of hospitality management
16
Journal of internet commerce
15
Journal of strategic marketing
15
Marketing letters : a journal of research in marketing
15
Research
15
Tourism management : research, policies, practice
15
International journal of sports marketing & sponsorship
14
European journal of marketing
13
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ECONIS (ZBW)
57
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1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
3
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
4
Multicultural
advertising
: impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
5
Anthropomorphism in
advertising
: the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
6
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
7
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
8
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
9
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
10
The surprise effect of ambient ad on the path leading to purchase : testing the role of attitude toward the brand
Ozer, Serhat
;
Oyman, Mine
;
Ugurhan, Y. Zafer Can
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 615-635
Persistent link: https://www.econbiz.de/10012263760
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