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~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Social web"
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Search: subject:"branding"
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Consumer behaviour
Markenführung
Social web
Brand management
104
Konsumentenverhalten
75
Brand image
65
Markenimage
65
Advertising effects
39
Werbewirkung
39
Brand
33
Markenartikel
33
Internet marketing
26
Online-Marketing
26
Advertising
25
Werbung
24
Social Web
22
Marketing management
16
Marketingmanagement
16
Beziehungsmarketing
13
Relationship marketing
13
social media
11
brand attitude
9
Viral marketing
7
Virales Marketing
7
advertising
7
Personality psychology
6
Persönlichkeitspsychologie
6
purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Corporate Social Responsibility
5
Corporate reputation
5
Corporate social responsibility
5
Emerging economies
5
Emotion
5
Experiment
5
Firmenimage
5
Schwellenländer
5
brand equity
5
brand image
5
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Online availability
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Undetermined
79
Free
3
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Article
106
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
106
Aufsatz in Zeitschrift
106
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Language
All
English
107
Author
All
Anabila, Peter
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Grohmann, Bianca
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Muehling, Darrel D.
2
Nagar, Komal
2
Nelson, Michelle R.
2
Pope, Nigel
2
Rita, Paulo
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Aljarah, Ahmad
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anand, Sandip
1
Anghelcev, George
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Areni, Charles Scott
1
Ashley, Christy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Bayraktaroğlu, Gül
1
Bei, Lien-ti
1
Belanche, Daniel
1
Bellman, Steven
1
Berg, Kati Tusinski
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
587
The journal of brand management : an international journal
556
The journal of product & brand management
390
Journal of retailing and consumer services
289
SpringerLink / Bücher
267
European journal of marketing : EJM
127
Psychology & marketing
112
Asia Pacific journal of marketing and logistics
107
Industrial marketing management : the international journal for industrial and high-tech firms
106
Marketing intelligence & planning
105
International journal of hospitality management
103
Journal of marketing management : MM
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
78
Journal of the Academy of Marketing Science
78
Springer eBook Collection
78
Marketing letters : a journal of research in marketing
72
Journal of promotion management : innovations in planning and applied research
71
Innovatives Markenmanagement
69
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
Journal of promotion management : JPM
67
Journal of fashion marketing and management
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
62
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Research
58
Cogent business & management
57
Journal of marketing research : JMR
57
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of travel and tourism marketing
54
The journal of consumer marketing
54
Business horizons
53
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Source
All
ECONIS (ZBW)
107
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1
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107
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
3
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
4
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
5
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
6
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
7
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
8
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
9
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
10
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
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