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~isPartOf:"Journal of marketing communications"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
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Search: subject:"Virales Marketing"
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Customer satisfaction
Emotion
Konsumentenverhalten
Viral marketing
52
Virales Marketing
52
Consumer behaviour
34
Social Web
33
Social web
33
Internet marketing
30
Online-Marketing
30
social media
14
Advertising effects
9
Werbewirkung
9
Online retailing
8
Online-Handel
8
word-of-mouth
8
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
Credibility
5
Glaubwürdigkeit
5
eWOM
5
Advertising
4
Brand
4
Confidence
4
Kundenzufriedenheit
4
Markenartikel
4
Vertrauen
4
electronic word-of-mouth
4
word of mouth
4
Crisis management
3
Data Mining
3
Data mining
3
E-commerce
3
Electronic Commerce
3
Information dissemination
3
Informationsverbreitung
3
Krisenmanagement
3
USA
3
United States
3
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30
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1
Type of publication
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Article
35
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Article in journal
35
Aufsatz in Zeitschrift
35
Language
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English
35
Author
All
Kareklas, Ioannis
2
Muehling, Darrel D.
2
Weber, T. J.
2
Zhang, Lixuan
2
Abendroth, Lisa J.
1
Alcántara-Pilar, Juan Miguel
1
Allred, Anthony
1
Amos, Clinton
1
Anghelcev, George
1
Bailey, Ainsworth Anthony
1
Balamoorthy S
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Belanche, Daniel
1
Ben Mrad, Selima
1
Bergiel, Blaise
1
Bıçakcıoğlu, Nilay
1
Chandra, Bibhas
1
Chen, Chiao-Chieh
1
Chikhalkar, Rekha
1
Chiu, Yu-Ping
1
Chu, Shu-Chuan
1
Clare, Carl J.
1
Coelho, Pedro Simões
1
Dalakas, Vassilis
1
Datta, Biplab
1
Daugherty, Terry
1
Deng, Tao
1
Eberle, Luciene
1
Eells, Danielle
1
Erkan, Ismail
1
Evans, Chris
1
Flavián Blanco, Carlos
1
Gistri, Giacomo
1
Goodrich, Kendall
1
Gvili, Yaniv
1
Ham, Chang-Dae
1
Hazari, Sunil
1
Heyman, James E.
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
122
Journal of retailing and consumer services
108
International journal of hospitality management
75
International journal of internet marketing and advertising : IJIMA
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Psychology & marketing
37
Tourism management : research, policies, practice
37
International journal of contemporary hospitality management
35
Journal of hospitality marketing & management
32
Journal of travel and tourism marketing
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
The journal of product & brand management
27
Cogent business & management
26
Electronic commerce research
25
Information systems research : ISR
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
The journal of services marketing
25
Journal of internet commerce
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of marketing
23
European journal of marketing : EJM
22
Asia Pacific journal of marketing and logistics
21
Journal of electronic commerce research : JECR
21
Journal of promotion management : innovations in planning and applied research
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Journal of management information systems : JMIS
19
Journal of the Academy of Marketing Science
19
International journal of consumer studies
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing letters : a journal of research in marketing
18
International journal of advertising : the review of marketing communications
17
Journal of marketing research : JMR
17
Journal of marketing management : MM
16
Journal of retailing
16
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
35
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
3
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
4
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
5
Sharing healthy lifestyle information on social media during the COVID-19 pandemic : a moderated mediation model
Balamoorthy S
;
Chandra, Bibhas
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 860-881
Persistent link: https://www.econbiz.de/10014529125
Saved in:
6
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
7
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
8
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
9
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
10
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
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