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~isPartOf:"Journal of marketing communications"
~subject:"Internet marketing"
~subject:"Jugendliche"
~subject:"Werbewirkung"
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Internet marketing
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9
Video game
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Advertising effects
6
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6
Advertising
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advertising
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In-game advertising
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Ashley, Christy
1
Bellman, Steven
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Chapa, Sindy
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Eastin, Matthew S.
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Hernandez, Monica D.
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Kim, Dong Hoo
1
Kim, Seoyeon
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Lorenzon, Kristian
1
Nelson, Michelle R.
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Potter, Robert F.
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Robinson, Jennifer A.
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Russell, Cristel Antonia
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Song, Doori
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Terlutter, Ralf
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Varan, Duane
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Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
22
International journal of advertising : the quarterly review of marketing communications
12
Young consumers : insight and ideas for responsible marketers
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of consumer behaviour : an international research review
6
Journal of business research : JBR
5
Psychology & marketing
5
Application of gaming in new media marketing
4
Journal of advertising research
4
Journal of promotion management : JPM
4
Journal of promotion management : innovations in planning and applied research
4
Cutting edge international research
3
International journal of advertising : the review of marketing communications
3
Journal of electronic commerce research : JECR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Advertising, promotion, and new media
2
Breaking new ground in theory and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Digital advertising : theory and research
2
Electronic commerce research
2
Engaging consumers through branded entertainment and convergent media
2
European journal of marketing : EJM
2
Handbook of research on effective advertising strategies in the social media age
2
Innovatives Markenmanagement
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of current issues and research in advertising : JCIRA
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Reihe: Marketing : MAR
2
Springer eBook Collection
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1
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
2
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
3
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
4
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
5
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
6
From apathy to ambivalence : how is persuasion knowledge reflected in consumers' comments about in-game advertising?
Lorenzon, Kristian
;
Russell, Cristel Antonia
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009508027
Saved in:
7
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
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