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~isPartOf:"Journal of marketing communications"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Marketingmanagement
Online-Marketing
Relationship marketing
Brand management
104
Markenführung
104
Consumer behaviour
73
Konsumentenverhalten
73
Brand image
65
Markenimage
65
Advertising effects
38
Werbewirkung
38
Brand
33
Markenartikel
33
Internet marketing
26
Advertising
24
Werbung
23
Social Web
21
Social web
21
Marketing management
16
Beziehungsmarketing
13
social media
11
brand attitude
9
Viral marketing
7
Virales Marketing
7
advertising
7
purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Emerging economies
5
Emotion
5
Experiment
5
Schwellenländer
5
brand equity
5
brand image
5
Brand loyalty
4
Computerspiel
4
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Facebook
4
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45
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Anabila, Peter
2
Biraghi, Silvia
2
Pope, Nigel
2
Rita, Paulo
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Anselmsson, Johan
1
Ashley, Christy
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Bayraktaroğlu, Gül
1
Belanche, Daniel
1
Bellman, Steven
1
Block, Martin P.
1
Bozkurt, Sıddık
1
Brown, Mark
1
Burkhalter, Janée N.
1
Burnasheva, Regina
1
Buttle, Francis A.
1
Bıçakcıoğlu, Nilay
1
Casaló, Luis V.
1
Chen, Chih Ping
1
Coelho, Pedro Simões
1
Das, Enny
1
DelVecchio, Devon
1
Delgado-Ballester, Elena
1
Dąbrowski, Dariusz
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1
Flavián, Marta
1
Fuxman, Leonora
1
Gabrielli, Veronica
1
Gambetti, Rosella C.
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Journal of marketing communications
Journal of business research : JBR
214
The journal of product & brand management
144
The journal of brand management : an international journal
142
Journal of retailing and consumer services
134
International journal of internet marketing and advertising : IJIMA
56
International journal of hospitality management
49
SpringerLink / Bücher
48
European journal of marketing : EJM
46
Journal of promotion management : innovations in planning and applied research
45
Journal of strategic marketing
39
Marketing intelligence & planning
39
Cogent business & management
38
Industrial marketing management : the international journal for industrial and high-tech firms
38
Psychology & marketing
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Asia Pacific journal of marketing and logistics
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
International journal of advertising : the review of marketing communications
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of marketing
28
Journal of marketing management : MM
28
International journal of contemporary hospitality management
26
Business horizons
25
Journal of promotion management : JPM
24
Tourism management : research, policies, practice
24
Journal of hospitality marketing & management
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of the Academy of Marketing Science
22
Journal of internet commerce
20
Springer eBook Collection
20
Journal of travel and tourism marketing
19
Journal of fashion marketing and management
18
European journal of marketing
17
Innovatives Markenmanagement
17
International marketing review
17
Journal of global marketing
17
The journal of services marketing
17
International journal of electronic marketing and retailing : IJEMR
16
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ECONIS (ZBW)
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
3
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
4
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
5
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
6
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
7
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
8
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
9
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
10
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
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