//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Social web"
~subject:"brand attitude"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social web
brand attitude
Brand management
107
Markenführung
107
Consumer behaviour
77
Konsumentenverhalten
77
Brand image
68
Markenimage
68
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Internet marketing
26
Online-Marketing
26
Advertising
25
Werbung
24
Social Web
22
Marketing management
16
Marketingmanagement
16
Beziehungsmarketing
14
Relationship marketing
14
social media
11
Viral marketing
7
Virales Marketing
7
advertising
7
Personality psychology
6
Persönlichkeitspsychologie
6
purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Confidence
5
Corporate Social Responsibility
5
Corporate reputation
5
Corporate social responsibility
5
Emerging economies
5
Emotion
5
Experiment
5
Firmenimage
5
Schwellenländer
5
Vertrauen
5
more ...
less ...
Online availability
All
Undetermined
21
Free
2
Type of publication
All
Article
28
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Language
All
English
28
Author
All
Casaló, Luis V.
2
Rita, Paulo
2
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Anselmsson, Johan
1
Baghi, Ilaria
1
Balboni, Bernardo
1
Ball, Joan P.
1
Belanche, Daniel
1
Burkhalter, Janée N.
1
Buttle, Francis A.
1
Chen, Chih Ping
1
Choi, Sejung Marina
1
Coelho, Pedro Simões
1
Das, Enny
1
Delgado-Ballester, Elena
1
Di Dalmazi, Michele
1
Duraipandian, Israel
1
Dąbrowski, Dariusz
1
Flavián Blanco, Carlos
1
Flavián, Marta
1
Fuxman, Leonora
1
Gabrielli, Veronica
1
Gistri, Giacomo
1
Grigoriou, Nicholas
1
Grinsven, Bo
1
Groeger, Lars
1
Guinalíu, Miguel
1
Güngör, Ayşegül Sağkaya
1
Hack-Polay, Dieu
1
Hammick, Jinhyon Kwon
1
Ibrahim, Blend
1
Ibáñez-Sánchez, Sergio
1
Ju, Ilyoung
1
Jung, Wan Seop
1
Kim, Jooyoung
1
Kim, Kyongseok
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
104
The journal of brand management : an international journal
61
The journal of product & brand management
57
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
30
International journal of advertising : the review of marketing communications
24
Journal of marketing management : MM
21
Business horizons
20
Journal of internet commerce
18
Marketing intelligence & planning
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
SpringerLink / Bücher
17
Tourism management : research, policies, practice
17
Journal of marketing
16
International journal of advertising : the quarterly review of marketing communications
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Psychology & marketing
14
Springer eBook Collection
14
Cogent business & management
13
Journal of fashion marketing and management
13
Journal of global marketing
13
Springer Proceedings in Business and Economics
13
Asia Pacific journal of marketing and logistics
12
Journal of promotion management : JPM
12
Journal of strategic marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Marketing theory
11
European Sport management quarterly : ESMQ
10
International journal of consumer studies
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of service management
9
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
3
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
4
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
5
Branding
antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
6
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
7
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
8
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
9
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
10
Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->