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~isPartOf:"Journal of marketing communications"
~subject:"Social web"
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Search: subject:"branding"
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Social web
Brand management
104
Markenführung
104
Consumer behaviour
75
Konsumentenverhalten
75
Brand image
65
Markenimage
65
Advertising effects
39
Werbewirkung
39
Brand
33
Markenartikel
33
Internet marketing
26
Online-Marketing
26
Advertising
25
Werbung
24
Social Web
22
Marketing management
16
Marketingmanagement
16
Beziehungsmarketing
13
Relationship marketing
13
social media
11
brand attitude
9
Viral marketing
7
Virales Marketing
7
advertising
7
Personality psychology
6
Persönlichkeitspsychologie
6
purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Corporate Social Responsibility
5
Corporate reputation
5
Corporate social responsibility
5
Emerging economies
5
Emotion
5
Experiment
5
Firmenimage
5
Schwellenländer
5
brand equity
5
brand image
5
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22
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Casaló, Luis V.
2
Rita, Paulo
2
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
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Anselmsson, Johan
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Baghi, Ilaria
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Ball, Joan P.
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1
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1
Gabrielli, Veronica
1
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1
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1
Groeger, Lars
1
Guinalíu, Miguel
1
Güngör, Ayşegül Sağkaya
1
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King, Karen Whitehill
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Langaro, Daniela
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Long Thang Van Nguyen
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Mahmoud, Ali B.
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Journal of marketing communications
Journal of business research : JBR
105
The journal of product & brand management
57
The journal of brand management : an international journal
54
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
26
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
SpringerLink / Bücher
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Springer eBook Collection
14
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Cogent business & management
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
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ECONIS (ZBW)
22
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
3
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
4
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
5
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
6
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
7
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
8
Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
Saved in:
9
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
10
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
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