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Emotion
29
Consumer behaviour
23
Konsumentenverhalten
23
Advertising effects
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Werbewirkung
18
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13
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13
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Sar, Sela
2
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1
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1
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Journal of marketing communications
Journal of business research : JBR
246
International journal of hospitality management
172
Journal of retailing and consumer services
153
Journal of business ethics : JOBE
102
Tourism management : research, policies, practice
92
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
87
Psychology & marketing
84
Journal of consumer research : JCR ; an interdisciplinary bimonthly
77
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
65
Academy of Management journal : AMJ
63
Journal of economic psychology : research in economic psychology and behavioral economics
56
Journal of travel and tourism marketing
56
Journal of business and psychology
54
International journal of contemporary hospitality management
49
Journal of behavioral decision making
49
Journal of vocational behavior
49
Journal of hospitality marketing & management
48
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
47
The service industries journal
46
Journal of economic behavior & organization : JEBO
45
The journal of brand management : an international journal
45
The journal of services marketing
45
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
Tourism management perspectives : TMP
44
Journal of managerial psychology
42
Journal of marketing research : JMR
41
Human relations
40
European journal of marketing : EJM
39
The journal of product & brand management
39
The Academy of Management review : AMR
38
Leadership & organization development journal
37
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
36
Research companion to emotion in organizations
36
Cogent business & management
35
Marketing letters : a journal of research in marketing
34
International journal of consumer studies
31
Journal of marketing management : MM
30
Journal of consumer behaviour : an international research review
29
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ECONIS (ZBW)
29
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29
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1
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
2
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
3
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
4
How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava
;
Prybutok, Victor R.
;
Chang, Hsia-Ching
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014321989
Saved in:
5
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
6
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
7
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
8
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
9
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
10
Positive or negative vibes : does mood affect consumer response to controversial advertising?
Noland, Chris R.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 897-912
Persistent link: https://www.econbiz.de/10012697013
Saved in:
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