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~isPartOf:"Journal of marketing communications"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Statistik"
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Search: subject:"Internet"
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Internet marketing
115
Online-Marketing
115
Consumer behaviour
99
Konsumentenverhalten
99
Social Web
83
Social web
83
Advertising effects
62
Werbewirkung
62
Advertising
45
Werbung
43
Viral marketing
40
Virales Marketing
40
Brand management
33
Markenführung
33
social media
33
Brand image
19
Markenimage
19
Beziehungsmarketing
18
Marketing management
18
Marketingmanagement
18
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18
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16
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13
Online retailing
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Online-Handel
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advertising
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Article
162
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Article in journal
Case study
Dissertation u.a. Prüfungsschriften
Statistik
Aufsatz in Zeitschrift
162
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English
162
Author
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Antheunis, Marjolijn L.
3
Belanche, Daniel
3
Bellman, Steven
3
Huh, Jisu
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Reijmersdal, Eva A. van
3
Varan, Duane
3
Casaló, Luis V.
2
Daugherty, Terry
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Kelly, Louise
2
Kerr, Gayle
2
Langaro, Daniela
2
Muehling, Darrel D.
2
Mukherjee, Srabanti
2
Noort, Guda van
2
Phua, Joe
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Schivinski, Bruno
2
Seelig, Michelle I.
2
Shin, Wonsun
2
Varnali, Kaan
2
Weber, T. J.
2
Zhang, Lixuan
2
Abendroth, Lisa J.
1
Abreu, Fernando Antunes de
1
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Al-Manasrah, Excimirey
1
Al-Qatawneh, Manar
1
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Journal of marketing communications
Journal of business research : JBR
951
Journal of retailing and consumer services
716
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
420
Telecommunications policy : the international journal of digital economy, data sciences and new media
402
Electronic commerce research
344
Information systems research : ISR
332
Management science : journal of the Institute for Operations Research and the Management Sciences
328
International journal of business information systems : IJBIS
326
International journal of internet marketing and advertising : IJIMA
293
Journal of internet commerce
267
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Journal of management information systems : JMIS
240
International journal of electronic marketing and retailing : IJEMR
231
Industrial marketing management : the international journal for industrial and high-tech firms
228
Information systems and e-business management : ISeB
228
Tourism management : research, policies, practice
225
International journal of hospitality management
224
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
197
Psychology & marketing
197
Finance research letters
196
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
European journal of operational research : EJOR
184
International journal of production research
180
Journal of advertising research
180
International journal of production economics
178
Information economics and policy : IEP
172
Business horizons
168
Management information systems : mis quarterly
168
Cogent business & management
163
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
159
Electronic markets : the international journal on networked business
155
Journal of travel and tourism marketing
155
International journal of electronic business
154
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ECONIS (ZBW)
162
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162
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1
Web content analysis of beekeeping website companies : communication and marketing strategies in the Italian context
Sparacino, Antonina
;
Merlino, Valentina Maria
;
Borra, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 717-738
Persistent link: https://www.econbiz.de/10015052735
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
4
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
5
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
6
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
7
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
8
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
9
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
10
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
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