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Search: subject_exact:"Mundpropaganda"
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Viral marketing
53
Virales Marketing
53
Consumer behaviour
34
Konsumentenverhalten
34
Social Web
33
Social web
33
Internet marketing
30
Online-Marketing
30
social media
14
Advertising effects
9
Werbewirkung
9
Online retailing
8
Online-Handel
8
word-of-mouth
8
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
Credibility
5
Glaubwürdigkeit
5
eWOM
5
Advertising
4
Brand
4
Confidence
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markenartikel
4
Vertrauen
4
electronic word-of-mouth
4
word of mouth
4
Crisis management
3
Data Mining
3
Data mining
3
E-commerce
3
Electronic Commerce
3
Information dissemination
3
Informationsverbreitung
3
Krisenmanagement
3
USA
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United States
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English
53
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Huh, Jisu
2
Kareklas, Ioannis
2
Kimmel, Allan J.
2
Muehling, Darrel D.
2
Weber, T. J.
2
Zhang, Lixuan
2
Abendroth, Lisa J.
1
Alcántara-Pilar, Juan Miguel
1
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Anghelcev, George
1
Antheunis, Marjolijn L.
1
Audrain-Pontevia, Anne-Françoise
1
Bailey, Ainsworth Anthony
1
Balamoorthy S
1
Balboni, Bernardo
1
Barnes, Nora Ganim
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Belanche, Daniel
1
Ben Mrad, Selima
1
Bergiel, Blaise
1
Brunel, Frédéric F.
1
Buttle, Francis A.
1
Bıçakcıoğlu, Nilay
1
Carl, Walter J.
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Carley, Kathleen M.
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Chandra, Bibhas
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Chen, Chiao-Chieh
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Chikhalkar, Rekha
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Chiu, Yu-Ping
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Chu, Shu-Chuan
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Clare, Carl J.
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Coelho, Pedro Simões
1
Dalakas, Vassilis
1
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1
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Journal of marketing communications
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
41
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
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41
Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat
;
Brunel, Frédéric F.
;
Fournier, Susan
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 42-64
Persistent link: https://www.econbiz.de/10010243431
Saved in:
42
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
43
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
Saved in:
44
Missed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Barnes, Nora Ganim
;
Jacobsen, Stephanie L.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10010244644
Saved in:
45
Understanding online firestorms : negative word-of-mouth dynamics in social media networks
Pfeffer, Jürgen
;
Zorbach, Thomas
;
Carley, Kathleen M.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10010244648
Saved in:
46
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
Saved in:
47
eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry
;
Hoffmann, Ernest
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 82-102
Persistent link: https://www.econbiz.de/10010244651
Saved in:
48
Honesty is the best policy : the effects of disclosure in word-of-mouth marketing
Abendroth, Lisa J.
;
Heyman, James E.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 245-257
Persistent link: https://www.econbiz.de/10010187610
Saved in:
49
Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Reijmersdal, …
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10009508029
Saved in:
50
MINI-lovers, maxi-mouths : an investigation of antecedents to eWOM intention among brand community members
Yeh, Yi-hsin
;
Choi, Sejung Marina
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10009261667
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