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~isPartOf:"Journal of marketing education : JME"
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Search: subject:"curriculum"
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marketing education
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32
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Journal of marketing education : JME
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
14
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1
Understanding how stand-alone sustainability courses are taught in marketing : a global baseline analysis
Brocato, E. Deanne
;
Graul, Antje R. H.
;
Huff, Jacob
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 337-361
Persistent link: https://www.econbiz.de/10013473772
Saved in:
2
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
3
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
4
Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of students' (dis)satisfaction
Gnusowski, Marek
;
Schoefer, Klaus
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10013268039
Saved in:
5
Teaching, fast and slow : student perceptions of emergency remote education
Robson, Karen
;
Mills, Adam J.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 203-216
Persistent link: https://www.econbiz.de/10013473707
Saved in:
6
A design thinking approach to teaching sustainability
Manna, Valerie
;
Rombach, Meike
;
Dean, David
;
Rennie, …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 362-374
Persistent link: https://www.econbiz.de/10013473775
Saved in:
7
Teaching what society needs : "hacking" an introductory marketing course with sustainability and macromarketing
Watson, Forrest
;
Stanton, Julie
;
Beninger, Stefanie
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 375-389
Persistent link: https://www.econbiz.de/10013473776
Saved in:
8
Time for a marketing
curriculum
overhaul : developing a digital-first approach
Rohm, Andrew J.
;
Stefl, Matthew
;
Saint Clair, Julian
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012008110
Saved in:
9
The skills marketing majors believe they acquire : evidence from a national survey
Hartley, Phillip
;
Routon, P. Wesley
;
Torres, Luis
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
Saved in:
10
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
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