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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"The marketing review"
~subject:"Brand"
~subject:"Marketingmanagement"
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Brand
Marketingmanagement
Brand management
107
Markenführung
107
Brand image
60
Markenimage
60
Consumer behaviour
56
Konsumentenverhalten
56
Markenartikel
42
Marketing management
18
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Beziehungsmarketing
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Brand loyalty
8
Branding
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social media
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Advertising effects
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Standortmarketing
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Markentreue
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brand equity
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brand loyalty
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Brand architecture
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Bibliometrics
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Brand equity
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Sarkar, Abhigyan
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Boltz, Dirk-Mario
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Carrillat, François A.
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Martínez-López, Francisco J.
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Journal of marketing management : JMM ; journal of the Academy of Marketing
The marketing review
Journal of business research : JBR
267
The journal of brand management : an international journal
261
The journal of product & brand management
211
Journal of retailing and consumer services
150
European journal of marketing : EJM
69
Asia Pacific journal of marketing and logistics
50
Psychology & marketing
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of marketing communications
44
Journal of strategic marketing
44
Marketing intelligence & planning
41
SpringerLink / Bücher
40
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of hospitality management
35
Journal of marketing
35
Journal of the Academy of Marketing Science
34
Marketing letters : a journal of research in marketing
34
Journal of marketing management : MM
33
Journal of promotion management : innovations in planning and applied research
31
European journal of marketing
30
International marketing review
29
Journal of fashion marketing and management
29
Journal of promotion management : JPM
29
Business horizons
28
Cogent business & management
28
International journal of advertising : the review of marketing communications
28
Journal of global marketing
28
The journal of consumer marketing
28
Brands and branding
27
International journal of consumer studies
27
The IUP journal of brand management : IJBRM
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of international consumer marketing
25
Journal of retailing
24
Qualitative market research : an international journal
24
International journal of market research : JMRS ; the journal of the Market Research Society
22
International journal of retail & distribution management
21
International journal of contemporary hospitality management
20
International journal of internet marketing and advertising : IJIMA
20
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ECONIS (ZBW)
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1
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
2
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
3
Consumers' brand heritage experience : between acceptance and resistance
Mencarelli, Rémi
;
Chaney, Damien
;
Pulh, Mathilde
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 30-50
Persistent link: https://www.econbiz.de/10012178682
Saved in:
4
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
Saved in:
5
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
6
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
7
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
8
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
9
The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and self-construal
Chen, Pei-Chi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
Saved in:
10
Brand scandals within a corporate social responsibility partnership : asymmetrical effects on for-profit and non-profit brands
Gabrielli, Veronica
;
Baghi, Ilaria
;
Bergianti, Francesca
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1573-1604
Persistent link: https://www.econbiz.de/10012802291
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