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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"The marketing review"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Markenimage
Marketingmanagement
Brand management
107
Markenführung
107
Brand image
60
Consumer behaviour
56
Konsumentenverhalten
56
Brand
43
Markenartikel
42
Marketing management
18
Social Web
17
Social web
17
Beziehungsmarketing
16
Relationship marketing
16
Internet marketing
12
Online-Marketing
12
Brand loyalty
8
Branding
8
social media
8
Advertising effects
7
Place marketing
7
Standortmarketing
7
Werbewirkung
7
Emotion
6
Markentreue
6
brand equity
6
brand loyalty
6
Brand architecture
5
Markenarchitektur
5
Marketing
5
Place branding
5
Bibliometrics
4
Bibliometrie
4
Brand equity
4
Celebrity endorsement
4
Celebrity-Werbung
4
City marketing
4
Großbritannien
4
India
4
Indien
4
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71
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Anaya-Sánchez, Rafael
2
Bang, Nguyen
2
Martínez-López, Francisco J.
2
Melewar, T. C.
2
Mingione, Michela
2
Sarkar, Abhigyan
2
Abratt, Russell
1
Agrawal, Shivan
1
Al-Hajla, Ali Homaid
1
Aronsson, Lars
1
Ashman, Rachel
1
Azar, Salim L.
1
Badot, Olivier
1
Baghi, Ilaria
1
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1
Balaji, M. S.
1
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1
Barnier, Virginie de
1
Beresford, Paul
1
Bergianti, Francesca
1
Björner, Emma
1
Bogomolova, Svetlana
1
Bontour, Anne
1
Brace-Govan, Jan
1
Broderick, Amanda J.
1
Brown, Stephen
1
Bunjun, Benita
1
Burmann, Christoph
1
Calantone, Roger J.
1
Carrillat, François A.
1
Castro, Ana
1
Chaney, Damien
1
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1
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1
Clark, Moira
1
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1
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1
Dampérat, Maud
1
Das, Gopal
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Journal of marketing management : JMM ; journal of the Academy of Marketing
The marketing review
Journal of business research : JBR
357
The journal of brand management : an international journal
300
The journal of product & brand management
290
Journal of retailing and consumer services
178
European journal of marketing : EJM
86
Asia Pacific journal of marketing and logistics
77
Journal of marketing communications
71
Psychology & marketing
71
Marketing intelligence & planning
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of hospitality management
62
Journal of strategic marketing
62
SpringerLink / Bücher
59
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of international consumer marketing
50
International marketing review
47
Marketing letters : a journal of research in marketing
47
Journal of promotion management : innovations in planning and applied research
46
Cogent business & management
44
Journal of global marketing
44
Journal of marketing management : MM
44
International journal of consumer studies
43
International journal of internet marketing and advertising : IJIMA
43
The journal of consumer marketing
43
Journal of marketing
42
Journal of promotion management : JPM
42
Journal of the Academy of Marketing Science
42
The IUP journal of brand management : IJBRM
42
Tourism management : research, policies, practice
42
European journal of marketing
35
International journal of advertising : the review of marketing communications
35
Journal of Islamic marketing
34
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
Journal of travel and tourism marketing
34
Qualitative market research : an international journal
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Global business review
28
Journal of fashion marketing and management
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
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ECONIS (ZBW)
71
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1
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
2
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
3
Placing an ethical brand : the Fairtrade Towns movement
Peattie, Kenneth J.
;
Samuel, Anthony
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1490-1513
Persistent link: https://www.econbiz.de/10012802286
Saved in:
4
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
5
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
6
Consumers' brand heritage experience : between acceptance and resistance
Mencarelli, Rémi
;
Chaney, Damien
;
Pulh, Mathilde
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 30-50
Persistent link: https://www.econbiz.de/10012178682
Saved in:
7
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
Saved in:
8
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
9
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
10
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
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