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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~language:"eng"
~language:"hun"
~subject:"Marketingmanagement"
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Marketingmanagement
Beziehungsmarketing
36
Relationship marketing
36
Consumer behaviour
35
Konsumentenverhalten
35
Brand management
14
Internet marketing
14
Markenführung
14
Online-Marketing
14
Social Web
13
Social web
13
Brand image
12
Markenimage
12
Customer integration
8
Kundenintegration
8
Brand
7
Markenartikel
7
Marketing management
7
Brand loyalty
5
Einzelhandel
5
Lieferantenmanagement
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Markentreue
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Retail trade
5
Supplier relationship management
5
brand loyalty
5
Betriebliche Wertschöpfung
4
Customer satisfaction
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Emotion
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Kundenzufriedenheit
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Value creation
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Viral marketing
4
Virales Marketing
4
experience
4
Advertising
3
Customer experience
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3
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3
Internet
3
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Anh Dung Vu
1
Babu, Mujahid Mohiuddin
1
Baker, Michael John
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Clark, Moira
1
Dey, Bidit Lal
1
Jayawardhena, Chanaka
1
Laurie, Sally
1
Leoni, Luna
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Liu, Hongfei
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López-Tenorio, Pablo J.
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Mingione, Michela
1
Mitchell, Sarah-Louise
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Mortimer, Kathleen
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Romero, Jaime
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Thi Bich Hanh Tran
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Industrial marketing management : the international journal for industrial and high-tech firms
47
Journal of business research : JBR
46
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
24
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Journal of marketing communications
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Cogent business & management
11
International journal of hospitality management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of retailing
11
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
SpringerLink / Bücher
9
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of contemporary hospitality management
6
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
Kellogg on marketing : the marketing faculty of the kellog school of management
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of applied business research
6
Customer relationship management in electronic markets
5
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ECONIS (ZBW)
7
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1
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
From customer value co-creation behaviour to customer perceived value
Thi Bich Hanh Tran
;
Anh Dung Vu
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 993-1026
Persistent link: https://www.econbiz.de/10012607867
Saved in:
3
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
4
Investors' response to advertising : the role of media
López-Tenorio, Pablo J.
;
Romero, Jaime
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1505-1526
Persistent link: https://www.econbiz.de/10012395565
Saved in:
5
Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 13-39
Persistent link: https://www.econbiz.de/10012178358
Saved in:
6
How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
Saved in:
7
Impact of market orientation on firm's customer-based performance : the moderating role of employee orientation
Babu, Mujahid Mohiuddin
;
Liu, Hongfei
;
Jayawardhena, Chanaka
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 662-692
Persistent link: https://www.econbiz.de/10012178421
Saved in:
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