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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Kundenintegration"
~subject:"Markenimage"
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Search: subject_exact:"Kundennähe"
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Kundenintegration
Markenimage
Beziehungsmarketing
36
Relationship marketing
36
Consumer behaviour
21
Konsumentenverhalten
21
Internet marketing
13
Online-Marketing
13
Social Web
12
Social web
12
Brand management
10
Markenführung
10
Brand image
9
Marketing management
7
Marketingmanagement
7
Brand
6
Customer integration
6
Markenartikel
6
Brand loyalty
5
Lieferantenmanagement
5
Markentreue
5
Supplier relationship management
5
brand loyalty
5
Customer satisfaction
4
Kundenzufriedenheit
4
Betriebliche Wertschöpfung
3
Dienstleistungsqualität
3
Einzelhandel
3
Emotion
3
Internet
3
Retail trade
3
Service quality
3
Value creation
3
Viral marketing
3
Virales Marketing
3
customer engagement
3
relationship marketing
3
social media
3
Advertising
2
B-to-B-Marketing
2
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English
15
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Alexander, Matthew
1
Anh Dung Vu
1
Azar, Salim L.
1
Azer, Jaylan
1
Beresford, Paul
1
Castro, Ana
1
Chen, Ming-Chih
1
Chou, En-Yi
1
Fatma, Mobin
1
Fernandes, Teresa
1
Haque, Mehruba
1
Hasan, Md. Rajibul
1
Helme-Guizon, Agnès
1
Hill, Sally Rao
1
Hirst, Craig
1
Ho, Chaang-Iuan
1
Hollebeek, Linda D.
1
Holopainen, Jani
1
Islam, Jamid Ul
1
Khan, Imran
1
Koles, Bernadett
1
Leoni, Luna
1
Lin, Cheng-Yu
1
Machado, Joana César
1
Magnoni, Fanny
1
Mattila, Osmo
1
Mingione, Michela
1
Palusuk, Narissara
1
Parvinen, Petri
1
Pöyry, Essi
1
Rather, Raouf Ahmad
1
Scholz, Joachim
1
Shahid, Shadma
1
Shih, Ya-Wei
1
Sigurdsson, Valdimar
1
Smith, Andrew N.
1
Thi Bich Hanh Tran
1
Vacas-de-Carvalho, Leonor
1
Wilkie, Dean C. H.
1
Wong, Amy
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
165
Journal of retailing and consumer services
122
The journal of product & brand management
80
The journal of brand management : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
55
International journal of hospitality management
52
The journal of services marketing
36
Journal of strategic marketing
34
SpringerLink / Bücher
34
Journal of service management
33
Asia Pacific journal of marketing and logistics
31
Cogent business & management
31
Journal of travel and tourism marketing
29
Psychology & marketing
26
Marketing intelligence & planning
25
The journal of business & industrial marketing
24
The service industries journal
24
Tourism management : research, policies, practice
24
International journal of contemporary hospitality management
23
Journal of hospitality marketing & management
23
Journal of marketing management : MM
23
International journal of internet marketing and advertising : IJIMA
22
Journal of the Academy of Marketing Science
22
European journal of marketing : EJM
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of promotion management : innovations in planning and applied research
18
Service business
18
European journal of marketing
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of service research : JSR
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Customer engagement : contemporary issues and challenges
14
Journal of marketing
14
Journal of service research
14
Services marketing quarterly
14
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ECONIS (ZBW)
15
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1
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
2
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
3
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
4
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
5
Customer engagement behaviours in a social media context revisited : using both the formative measurement model and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
6
From customer value co-creation behaviour to customer perceived value
Thi Bich Hanh Tran
;
Anh Dung Vu
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 993-1026
Persistent link: https://www.econbiz.de/10012607867
Saved in:
7
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
8
How consumers reconcile discordant food retailer brand images
Beresford, Paul
;
Hirst, Craig
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1104-1124
Persistent link: https://www.econbiz.de/10012395426
Saved in:
9
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
10
Engaged, but with what? : objects of engagement in technology-aided B2B customer interactions
Pöyry, Essi
;
Parvinen, Petri
;
Mattila, Osmo
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 334-360
Persistent link: https://www.econbiz.de/10012249033
Saved in:
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