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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Markenführung"
~subject:"Store brand"
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Markenführung
Store brand
Brand
29
Markenartikel
29
Brand management
28
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
21
Markenimage
21
Social Web
7
Social web
7
Beziehungsmarketing
6
Relationship marketing
6
Internet marketing
5
Online-Marketing
5
social media
5
Advertising effects
4
Werbewirkung
4
brand loyalty
4
Brand loyalty
3
Markentreue
3
Marketing management
3
Marketingmanagement
3
Branding
2
Celebrity endorsement
2
Celebrity-Werbung
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Competition
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Confidence
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Corporate Social Responsibility
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Corporate social responsibility
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Emotion
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Personality psychology
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Persönlichkeitspsychologie
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Vertrauen
2
Wettbewerb
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brand associations
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brand equity
2
brand love
2
brand management
2
brand personality
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brand revitalisation
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Baumgarth, Carsten
2
Boltz, Dirk-Mario
2
Carrillat, François A.
2
O'Rourke, Anne-Maree
2
Roper, Stuart
2
Schmidt, Holger J.
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Anaya-Sánchez, Rafael
1
Aronsson, Lars
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Ashman, Rachel
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Barnier, Virginie de
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Belk, Russell W.
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1
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1
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1
Bontour, Anne
1
Brown, Stephen
1
Bunjun, Benita
1
Campos, Roberta Dias
1
Chaney, Damien
1
Chen, Pei-Chi
1
D'Alessandro, Steven
1
Dampérat, Maud
1
Dawes, John
1
Esteban-Millat, Irene
1
Felix, Reto
1
Firat, A. Fuat
1
Gabrielli, Veronica
1
Gill, Tripat
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Graham, Charles
1
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1
Hill, Sally Rao
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Humayun, Mariam
1
Jeannot, Florence
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
240
The journal of brand management : an international journal
234
The journal of product & brand management
194
Journal of retailing and consumer services
147
European journal of marketing : EJM
57
Psychology & marketing
49
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
37
Journal of marketing communications
34
Marketing letters : a journal of research in marketing
33
SpringerLink / Bücher
33
International journal of hospitality management
31
The journal of consumer marketing
29
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of the Academy of Marketing Science
28
Journal of marketing
27
Journal of marketing management : MM
27
Journal of strategic marketing
27
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
International journal of consumer studies
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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ECONIS (ZBW)
28
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1
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
2
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
3
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
4
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
5
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
6
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
7
The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and self-construal
Chen, Pei-Chi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
Saved in:
8
Brand scandals within a corporate social responsibility partnership : asymmetrical effects on for-profit and non-profit brands
Gabrielli, Veronica
;
Baghi, Ilaria
;
Bergianti, Francesca
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1573-1604
Persistent link: https://www.econbiz.de/10012802291
Saved in:
9
Raising the dead : on brands that go bump in the night
Brown, Stephen
;
Patterson, Anthony
;
Ashman, Rachel
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 417-436
Persistent link: https://www.econbiz.de/10012515274
Saved in:
10
CSR spillover effect : the influence of a brand's corporate social responsibility activity on competing brands
Tezer, Ali
;
Tofighi, Maryam
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012584560
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