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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Markenimage"
~subject:"Retail trade"
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Search: subject_exact:"Kundennähe"
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Markenimage
Retail trade
Beziehungsmarketing
36
Relationship marketing
36
Consumer behaviour
21
Konsumentenverhalten
21
Internet marketing
13
Online-Marketing
13
Social Web
12
Social web
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Customer integration
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Markenartikel
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brand loyalty
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Dienstleistungsqualität
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Viral marketing
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customer engagement
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relationship marketing
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social media
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Ashaduzzaman, Md
1
Azar, Salim L.
1
Beresford, Paul
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1
Coughlan, Joseph
1
Das, Manish
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Doucé, Lieve
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Lin, Cheng-Yu
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Machado, Joana César
1
Magnoni, Fanny
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Palusuk, Narissara
1
Petermans, Ann
1
Scholz, Joachim
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Shankar, Amit
1
Smith, Andrew N.
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Vacas-de-Carvalho, Leonor
1
Wilkie, Dean C. H.
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
230
Journal of business research : JBR
136
The journal of product & brand management
79
The journal of brand management : an international journal
66
Journal of retailing
48
The international review of retail, distribution and consumer research
38
International journal of retail & distribution management
37
International journal of hospitality management
36
International journal of retail and distribution management
34
Asia Pacific journal of marketing and logistics
33
Cogent business & management
33
Psychology & marketing
31
Journal of travel and tourism marketing
28
Journal of strategic marketing
27
Marketing intelligence & planning
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
European journal of marketing : EJM
24
The journal of services marketing
22
Journal of the Academy of Marketing Science
20
International journal of internet marketing and advertising : IJIMA
19
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of marketing management : MM
16
Journal of promotion management : innovations in planning and applied research
16
SpringerLink / Bücher
16
International journal of contemporary hospitality management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing communications
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
Tourism management : research, policies, practice
15
Journal of internet commerce
14
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
14
The journal of consumer marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of service management
13
Global business review
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Services marketing quarterly
12
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ECONIS (ZBW)
12
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1
Investigating the employee-customer relationship in a utilitarian context
Kearney, Treasa
;
Coughlan, Joseph
;
Kennedy, Aileen
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1287-1312
Persistent link: https://www.econbiz.de/10012695272
Saved in:
2
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
3
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
4
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
5
Can a retail environment be simulated by photographs?
Willems, Kim
;
Doucé, Lieve
;
Petermans, Ann
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1514-1549
Persistent link: https://www.econbiz.de/10012802288
Saved in:
6
Acculturation and apparel store loyalty among immigrants in Western countries
Ashaduzzaman, Md
;
Jebarajakirthy, Charles
;
Das, Manish
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 488-519
Persistent link: https://www.econbiz.de/10012515281
Saved in:
7
How consumers reconcile discordant food retailer brand images
Beresford, Paul
;
Hirst, Craig
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1104-1124
Persistent link: https://www.econbiz.de/10012395426
Saved in:
8
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
9
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
10
"All you need is brand love" : a critical review and comprehensive conceptual framework for brand love
Palusuk, Narissara
;
Koles, Bernadett
;
Hasan, Md. Rajibul
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 97-129
Persistent link: https://www.econbiz.de/10012178364
Saved in:
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