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~isPartOf:"Journal of marketing management : MM"
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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
199
Relationship marketing
199
Consumer behaviour
80
Konsumentenverhalten
80
Customer satisfaction
55
Dienstleistungsqualität
55
Kundenzufriedenheit
55
Service quality
55
Customer integration
29
Kundenintegration
29
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23
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23
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19
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19
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18
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18
Beschwerdemanagement
16
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16
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Dienstleistung
14
Emotion
14
Lieferantenmanagement
14
Services
14
Social Web
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Social web
14
Supplier relationship management
14
Viral marketing
13
Virales Marketing
13
Brand management
12
Markenführung
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Marketing management
12
Marketingmanagement
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Betriebliche Wertschöpfung
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Dienstleistungsmarketing
11
Internet marketing
11
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199
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English
199
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Hollebeek, Linda D.
6
Brodie, Roderick J.
5
Eisingerich, Andreas B
5
Beatty, Sharon E.
4
Bolton, Ruth N.
4
Malthouse, Edward C.
4
Sesé, F. Javier
4
Wangenheim, Florian von
4
Auh, Seigyoung
3
Buttle, Francis A.
3
Conduit, Jodie
3
Doorn, Jenny van
3
Evanschitzky, Heiner
3
Lemon, Katherine N.
3
McColl-Kennedy, Janet R.
3
Parasuraman, A.
3
Polo-Redondo, Yolanda
3
Rafaeli, Anat
3
Ruyter, Ko de
3
Sweeney, Jillian C.
3
Verhoef, Peter C.
3
Wieseke, Jan
3
Aksoy, Lerzan
2
Ang, Lawrence
2
Bell, Simon J.
2
Benoit, Sabine
2
Calder, Bobby J.
2
Danaher, Peter J.
2
Dessart, Laurence
2
Dong, Beibei
2
Eggert, Andreas
2
Evans, Kenneth R.
2
Ewing, Michael
2
Flynn, Andrea Godfrey
2
Garnefeld, Ina
2
Gong, Taeshik
2
Gremler, Dwayne D.
2
Harrison, Mary P.
2
Hart, Cathy
2
Haws, Kelly L.
2
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Journal of marketing management : MM
Journal of service research : JSR
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
The journal of brand management : an international journal
101
Cogent business & management
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
199
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1
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10
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199
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The value of codesign : the effect of customer involvement in service design teams
Trischler, Jakob
;
Pervan, Simon J.
;
Kelly, Stephen J.
; …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 75-100
Persistent link: https://www.econbiz.de/10011855780
Saved in:
3
Absorbing customer knowledge : how customer involvement enables service design success
Storey, Chris
;
Larbig, Christine
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011855781
Saved in:
4
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
5
Customer inconvenience and price compensation : a multiperiod approach to labor-automation trade-offs in services
Andreassen, Tor W.
;
Oest, Rutger van
;
Lervik-Olsen, Line
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10011855787
Saved in:
6
Businesses beware : consumer immoral retaliation in response to perceived moral violations by companies
Loureiro, Yuliya Komarova
;
Haws, Kelly L.
;
Bearden, …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 184-200
Persistent link: https://www.econbiz.de/10011855788
Saved in:
7
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
8
A customer scorned : effects of employee reprimands in frontline service encounters
Pugh, Harrison B.
;
Brady, Michael K.
;
Hopkins, Lucas M.
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10011855801
Saved in:
9
Dependence concentration and fairness perceptions in asymmetric supplier-buyer relationships
Qiu, Tianjiao
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 395-419
Persistent link: https://www.econbiz.de/10011883396
Saved in:
10
The effect of a service provider’s competitive market position on churn among flat-rate customers
Moser, Sabine
;
Schumann, Jan Hendrik
;
Wangenheim, …
- In:
Journal of service research : JSR
21
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011916513
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