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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
~subject:"Organizational change"
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Consumer behaviour
Organizational change
Konsumentenverhalten
30
Corporate culture
20
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20
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13
Markenführung
13
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8
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8
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consumer culture theory
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Piacentini, Maria
2
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1
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1
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1
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1
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1
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Journal of marketing management : MM
Marketing intelligence & planning
Journal of business research : JBR
103
Journal of international consumer marketing
53
Journal of global marketing
34
Journal of organizational change management
34
Journal of retailing and consumer services
30
International marketing review
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
Journal of international marketing
20
Marketing theory
20
Asia Pacific journal of marketing and logistics
18
Tourism management : research, policies, practice
17
Journal of business ethics : JOBE
16
Springer eBook Collection
16
SpringerLink / Bücher
16
International journal of hospitality management
15
Journal of change management : an international journal
15
Journal of health organization and management
15
Business horizons
14
International journal of consumer studies
14
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
14
Cogent business & management
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
13
European journal of marketing : EJM
12
Journal of marketing communications
11
The journal of brand management : an international journal
11
Human relations
10
International journal of Indian culture and business management
10
Journal of business anthropology
9
Journal of customer behaviour
9
Journal of euromarketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of travel and tourism marketing
9
Australasian marketing journal
8
Cross cultural management : an international journal
8
European management journal
8
Global business and organizational excellence : a review of research & best practices
8
International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
30
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1
Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush
;
Chan, Ricky Y. K.
;
St. Davčik, Nebojša
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10013172901
Saved in:
2
Unveiling consumer behavior in marketing : a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)
Vishwakarma, Pankaj
;
Mohapatra, Malaya Ranjan
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1057-1092
Persistent link: https://www.econbiz.de/10014428924
Saved in:
3
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
4
Organisational
culture
and the creation of brand identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
5
Nostalgia and brands : a sweet rather than a bitter cultural evocation of the past
Kessous, Aurélie
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1899-1923
Persistent link: https://www.econbiz.de/10011406213
Saved in:
6
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
7
Consumers' evaluation toward tobacco companies : implications for social marketing
Arli, Denni
;
Rundle-Thiele, Sharyn
;
Lasmono, Hari
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10011298766
Saved in:
8
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
9
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
10
Mapping the extended frontiers of escapism : binge-watching and hyperdiegetic exploration
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 497-508
Persistent link: https://www.econbiz.de/10011934551
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