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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Online-Marketing"
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Online-Marketing
Marketing management
144
Marketingmanagement
144
Marketing
29
Consumer behaviour
26
Konsumentenverhalten
26
Theorie
24
Theory
24
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18
Germany
18
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15
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15
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marketing strategy
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Internationales Marketing
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Social web
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Polonsky, Michael J.
2
Bian, Dong
1
Chaffey, Dave
1
Chong, Woon Kian
1
Davis, Judy Foster
1
Ewing, Mike
1
Hodis, Monica Alexandra
1
Lipscomb, John
1
Maplestone, Vanya Louise
1
Mason, Katy
1
Mavondo, Felix
1
Palmer, Mark
1
Quinton, Sarah
1
Sashittal, Hemant Chaitanya
1
Simmons, Geoffrey
1
Sriramachandramurthy, Rajendran
1
Valos, Michael
1
Valos, Michael J.
1
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Journal of marketing management : MM
Neue betriebswirtschaftliche Forschung : Nbf
Journal of business research : JBR
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
International journal of internet marketing and advertising : IJIMA
20
Industrial marketing management : the international journal for industrial and high-tech firms
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Journal of strategic marketing
13
Journal of marketing communications
11
Marketing intelligence & planning
11
Springer eBook Collection
11
The journal of business & industrial marketing
11
Journal of the Academy of Marketing Science
10
European research studies
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Premier reference source
8
International journal of advertising : the review of marketing communications
7
SpringerLink / Bücher
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of marketing
6
Journal of retailing and consumer services
6
Business horizons
5
International journal of business information systems : IJBIS
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of technology marketing : IJTMkt
5
Journal of marketing education : JME
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
Young consumers : insight and ideas for responsible marketers
5
Developing digital marketing : relationship perspectives
4
Digitale Kommunikation
4
E-marketing ; Vol. 1
4
Erfurter Hefte zum angewandten Marketing
4
European journal of marketing : EJM
4
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
8
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1
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
3
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
4
Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael
;
Polonsky, Michael J.
;
Mavondo, Felix
; …
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
Saved in:
5
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
6
Web-based social movement contesting marketing strategy : the mobilisation of multiple actors and rhetorical strategies
Palmer, Mark
;
Simmons, Geoffrey
;
Mason, Katy
- In:
Journal of marketing management : MM
30
(
2014
)
3/4
,
pp. 383-408
Persistent link: https://www.econbiz.de/10010345655
Saved in:
7
The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
Saved in:
8
Applying organisational capability models to assess the maturity of digital-marketing governance
Chaffey, Dave
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 187-196
Persistent link: https://www.econbiz.de/10003984922
Saved in:
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